FacultyFaculty/Author Profile
Robert Aronoff

Robert Aronoff

Pluritas
Managing Director
San Francisco, CA, USA


Robert Aronoff is Managing Partner and Founder of Pluritas, a leading Intellectual Property advisory and transaction firm headquartered in San Francisco, California, USA. Mr. Aronoff brings more than 25 years' experience serving Fortune 500 companies, business strategy and technology consulting firms and leading small-cap public companies. He has worked as a manager or management consultant at Sun Microsystems (now part of Oracle), Eastman Kodak, Microsoft, Coopers & Lybrand and Peat Marwick. He provides clients with insight into what facilitates and impedes IP asset values, in addition to strong negotiating skills and contacts.

While at Kodak, Mr Aronoff served as founding executive director of the digital imaging group, an imaging industry consortium that had the financial and technical backing of Kodak, Fuji, Canon, Intel, HP, IBM, Adobe, Agfa and Microsoft. Earlier in his career, Mr Aronoff advised on business acquisitions and advanced technology projects in IT consulting for Peat Marwick. He subsequently developed working artificial intelligence systems at Coopers & Lybrand for clients trading foreign exchange and underwriting insurance risk.

Mr Aronoff earned Bachelors of Arts in both computer science and economics from Brandeis University, where he was recognized as a Milton Feld economics scholar, and an MBA from the MIT Sloan School of Management where he won the William L Stewart Award for outstanding contributions to the university. Mr. Aronoff is also a testifying expert on the IP Marketplace, and is a speaker and writer on strategy and trends in in IP transactions.
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