FacultyFaculty/Author Profile

David Kaplan

Bravo Ad Sales Research
Vice President
New York, NY, USA

Dave Kaplan is Vice President, Bravo Media Research at NBCUniversal, where he works with Bravo's advertisers on measurement solutions across all touchpoints including on-air, online, social and interactive. He produces new insights across key categories, shares best practices with marketing partners and industry experts, and helps Bravo navigate through the evolving media landscape.

He previously held the role of SVP of Product Leadership at The Nielsen Company, where he managed the firm's suite of cross-platform advertising effectiveness products.

In his eight years at Nielsen (originally with IAG Research, which was acquired by Nielsen in 2008), Dave contributed substantially to the development of the company's core research products that measure the effectiveness of TV commercials and branded entertainment, and to the understanding and use of program engagement metrics. Most recently, Dave helped lead the creation of three new key ad measurement systems, for Spanish-language TV, Internet/Cross-Media and Mobile.

Dave holds a BA in Psychology from Cornell University's College of Arts and Sciences where he was named a member of Phi Beta Kappa.

He had the honor of being the first recipient (research agency side) of the ARF's Rising Star Award in March of 2006, recognizing the industry's most promising young researchers. In 2009, Dave was selected to join the "Nielsen Leadership Program" - an initiative designed to engage top talent in the company's strategic agenda and to further strengthen knowledge of client needs. In 2010, Dave co-presented with Microsoft at the ARF annual convention on the topic of video advertising effectiveness.

Most recently, he moderated a panel on media consumption and consumer behavior at Audience Measurement 6.0 in June in New York and participated in a panel on neuroscience and its marketing applications at October's Advertising Week.


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