transcript   Transcript

Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media

Recorded on: Mar. 7, 2017
Running Time: 01:03:20

Full Transcript:



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Taken from the Web Program TechLaw Institute 2017: The Digital Evolution recorded March, 2017 in San Francisco.

Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media [01:03:20]
  • How has technology impacted how companies “speak” to consumers?
  • How are advertisers using social media to reach consumers?
  • What are the top concerns of consumer protection regulators?
  • How native advertising is changing the digital advertising landscape

The purchase price of this segment includes the following article from the Course Handbook available online:

  • Manatt, Phelps & Phillips, LLP, Advertising Law Newsletter (January–November 2016)
    Marc S. Roth

Presentation Material

  • Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media
    Tsan Abrahamson, Marc S. Roth
(s)
Tsan Abrahamson ~ Cobalt LLP
Marc S Roth ~ Davis Wright Tremaine LLP
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