transcript   Transcript

Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                    

Recorded on: Mar. 6, 2018
Running Time: 01:34:00

Full Transcript:



If you are a Privileged Member, just log in and start reading now! If you are not a Privileged Member, please click here to learn how unlimited access to PLI programs may be right for you and your firm.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.

Taken from the Web Program TechLaw Institute 2018: The Digital Evolution held March 2018 in San Francisco

Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media [01:34:00]

  • How has technology impacted how companies “speak” to consumers?
  • How are advertisers using social media to reach consumers?
  • What are the top concerns of consumer protection regulators?
  • How native advertising is changing the digital advertising landscape

Presentation Material

  • DIGITAL MARKETING & ADVERTISING 2018 EDITION the sky is not falling
    Tsan Abrahamson, Marc S. Roth
(s)
Tsan Abrahamson ~ Cobalt LLP
Marc S. Roth ~ Davis Wright Tremaine LLP
Share
Email
Transcript FAQ's
  • How Can I Access Transcripts?
    You must be a Member in good standing.

  • Can I access the Video?
    Yes, you can access the video if you have the Adobe Flash plugin installed. Click on the video camera icon when you mouse over each paragraph. The media will begin playback at that point.

  • Can I get CLE credit for reading the transcript?
    No, CLE credit cannot be earned for reading a transcript. CLE credit is issued only for verified attendance while watching a web program. If seeking credit, please verify the program's eligibility for credit and expiration date in your jurisdiction on the web segment launch page before commencing the program.

  • FOLLOW PLI:
  • twitter
  • LinkedIn
  • YouTube
  • RSS

All Contents Copyright © 1996-2018 Practising Law Institute. Continuing Legal Education since 1933.

© 2018 PLI PRACTISING LAW INSTITUTE. All rights reserved. The PLI logo is a service mark of PLI.