transcript   Transcript

Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                    

Recorded on: Mar. 6, 2018
Running Time: 01:34:00

Full Transcript:

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Taken from the Web Program TechLaw Institute 2018: The Digital Evolution held March 2018 in San Francisco

Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media [01:34:00]

  • How has technology impacted how companies “speak” to consumers?
  • How are advertisers using social media to reach consumers?
  • What are the top concerns of consumer protection regulators?
  • How native advertising is changing the digital advertising landscape

Presentation Material

  • DIGITAL MARKETING & ADVERTISING 2018 EDITION the sky is not falling
    Tsan Abrahamson, Marc S. Roth
Tsan Abrahamson ~ Cobalt LLP
Marc S. Roth ~ Davis Wright Tremaine LLP
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