FacultyFaculty/Author Profile
Po Yi

Po Yi

Venable LLP

New York, NY, USA


Po Yi is Vice President and Chief Advertising Counsel of American Express Travel Related Services Company, Inc. In this role, Ms. Yi serves as the primary counsel to the Executive Vice President and Chief Marketing Officer of American Express and his advertising and brand team, as well as for the New Member Marketing and Consumer Card Marketing groups. Ms. Yi negotiates all major media partnerships and brand sponsorships for American Express, and is intimately involved with the development of multi-platform advertising and promotional campaigns, in traditional, digital and social media. Since joining American Express in 2007, Ms. Yi has been an instrumental part of the development and expansion of some of the most innovative programs at American Express, in music, sports, fashion and film, and social and mobile commerce. Prior to joining American Express, Ms. Yi was a partner in the Advertising and Entertainment Department of Loeb & Loeb LLP, in its New York office.



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