FacultyFaculty/Author Profile
Nerissa Coyle McGinn

Nerissa Coyle McGinn

Loeb & Loeb LLP

Chicago, IL, USA


Nerissa Coyle McGinn’s practice focuses on matters involving the convergence of advertising and promotions, emerging media, technology, and privacy law as well as intellectual property law, focusing on trademark clearance and counseling.

Ms. McGinn works with many of the best-known brands in the country, helping her clients develop new brand assets and assisting them in the protection and exploitation of their intellectual property in advertising and marketing. Ms. McGinn advises clients in all forms of advertising and promotions initiatives, including sweepstakes review, copy review, and promotion design and fulfillment, with a particular emphasis on internet and interactive advertising and promotions. She also specializes in legal services for clients producing content for mobile devices, handling a variety of intellectual property matters in connection with video game applications. In addition, Ms. McGinn assists clients on the privacy implications of new communication strategies, mobile applications, location targeting, and information sharing.

Ms. McGinn’s diverse roster of clients includes Turner Broadcasting and its programming properties, Wm. Wrigley Jr. Company and its confection brands, professional sports teams such as the New York Giants and the Washington Redskins, and other major advertisers and advertising agencies.

As a member of the International Trademark Association (INTA), Ms. McGinn has been active in helping launch INTA’s law student ambassador program and a related scholarship for trademark lawyers to attend the annual meeting. At Loeb & Loeb, she serves as an active member of the firm’s Diversity Committee, heading the Affinity Group which promotes attorneys of color within the firm.

Practice Areas

  • Advertising and Promotions
  • Branded Entertainment
  • Intellectual Property
  • Trademarks and Copyrights
  • Sports
  • Interactive Entertainment
  • Litigation
  • Advanced Media and Technology
  • Digital and Social Media
  • Privacy, Security and Data Optimization
  • Consumer Action and Regulatory Defense

Representative Experience

  • Representation of Turner Broadcasting Cartoon Network, CNN, truTV, TBS and Turner Sports in connection with trademark clearances for the media company's new shows, web properties, interstitials and sweepstakes.
  • Represent the Los Angeles-based advertising agency Pitch in IP and advertising matters related to the agency's representations of companies such as Burger King Corporation, Asics America and Nickelodeon.
  • Represent Silver Chalice Ventures, which co-owns and operates new media based properties such as the ACC Digital Network and Total College Sports, in IP matters related to the agency's television-style video properties distributed to all connected devices such as smart phones, tablets and advanced television platforms.

Distinctions

  • Named "Illinois Super Lawyer" in Intellectual Property and Media and Advertising by Thomson Reuters (2014-2016)
  • Recommended “Top Lawyers in Illinois” in Intellectual Property Law, Advertising & Media Law, Arts, Entertainment & Sports Law, and Copyright & Trademark Law, Leading Lawyers Network, a division of Law Bulletin Publishing Company (2011-2015)
  • Named in TheLegal 500 US in Technology: Data Protection and Privacy, published by Legalease Limited and John Pritchard (2013 edition)
  • Named an “IP Star” by Managing Intellectual Property magazine (2013-2015); Listed in "IP Stars-Top 250 Women in IP" (2013)
  • Named among "Top 100 Under 50 Diverse Executive Leaders" by Diversity MBA Magazine (2015)

Affiliations

  • Co-Chair of the Student Member Project Team, International Trademark Association
  • Member, Promotions Marketing Association
  • Member, Chicago Bar Association
  • Member, Asian-American Bar Association
  • Adjunct Professor, Intellectual Property Legal Writing; U.S. Advertising Law, John Marshall Law School
  • Former Instructor, Undergraduate Trial Advocacy, University of Illinois

Education

Harvard Law School, J.D., 1997, cum laude

University of Illinois at Urbana-Champaign, B.A., 1994, magna cum laude, Phi Beta Kappa

Bar Admissions

Illinois, 1997

Court Admissions

U.S. District Court for the Northern District of Illinois, Trial Bar

U.S. District Court for the Central District of Illinois

U.S. Court of Appeals, Seventh Circuit

U.S. Supreme Court

Nerissa Coyle McGinn is associated with the following items:
CHB Chapters  CHB Chapters Pricing Presentation Outline - Advertising Law Institute 2016, Monday, October 24, 2016
Digital Incentives, Pricing and Data in the Advertising Space (Outline) - Advertising Law Institute 2017, Thursday, September 14, 2017
Web Segment  Web Segment Digital Incentives, Pricing and Data in the Advertising Space - Advertising Law Institute 2017, Thursday, October 19, 2017
MP3 Audio  MP3 Audio Digital Incentives, Pricing and Data in the Advertising Space - Digital Incentives, Pricing and Data in the Advertising Space , Thursday, October 19, 2017
Transcripts  Transcripts Digital Incentives, Pricing and Data in the Advertising Space - Digital Incentives, Pricing and Data in the Advertising Space , Thursday, October 19, 2017
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Digital Incentives, Pricing and Data in the Advertising Space - Digital Incentives, Pricing and Data in the Advertising Space , Thursday, October 19, 2017
On-Demand Web Programs  On-Demand Web Programs Advertising Law Institute 2017, Friday, October 20, 2017, San Francisco, CA
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