transcript   Transcript

Negotiation Skills and Tactics

Recorded on: Mar. 8, 2018
Running Time: 00:59:48

Full Transcript:

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Taken from the Web Program Advanced Licensing Agreements 2018 held March 2018 in New York

Negotiation Skills and Tactics [00:59:48]

  • How to prepare for license negotiations
  • How to use psychological tools as part of your negotiation strategy
  • Consensus and bridge building
  • Differences between integrative ("win-win") and positional bargaining, and when to use each

Marcelo Halpern

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Licensing Negotiations: Skills and Tactics
    Marcelo Halpern

Presentation Material

  • Licensing Negotiations: Skills and Tactics
    Marcelo Halpern
Marcelo Halpern ~ Perkins Coie LLP
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