FacultyFaculty/Author Profile
Ndidi Oriji

Ndidi Oriji

NBCUniversal, Inc.
Senior Vice President, Advertising Standards and Practices
New York, NY, USA

Ndidi Oriji is the Senior Vice President of Advertising Standards at NBCUniversal. She leads a department tasked with the review of all advertising airing on the NBC broadcast network, certain advertising airing on  NBCUniversal’s 17 national cable networks (including USA, Bravo, and SyFy), and all custom advertising content produced by the broadcast network.  Ms. Oriji also manages legal and reputational risk to NBCUniversal when advertising standards issues arise and formulates policy changes and public responses.

Prior to her current role, Ms. Oriji was counsel in the West Coast Entertainment group of NBCUniversal where she counseled NBCUniversal's broadcast network, cable networks, digital properties, and local owned stations on a number of legal issues with respect to their advertising production activities. Ms. Oriji has also held the role of counsel in the Intellectual Property group of the NBCUniversal legal department, focusing on advertising and promotions. She was responsible for all sweepstakes, contests, games, and other promotions across all of NBCUniversal’s properties.

Before joining NBCUniversal, Ms. Oriji was an associate in the Entertainment Department of Loeb & Loeb, LLP for two years where her practice areas included entertainment, advertising, marketing and promotions, and emerging media law. Prior to Loeb & Loeb, Ms. Oriji spent two and a half years as an associate in the New York office of Paul, Weiss, Rifkind, Wharton & Garrison LLP, where she specialized in corporate mergers and acquisitions.

Ms. Oriji graduated from New York University School of Law in 2003.  The summer after her first year of law school, Ms. Oriji was a legal aid intern at the Peking University Center for Women's Law Studies and Legal Services in Beijing, China.  Ms. Oriji is a member of the New York City Bar Association and the Nigerian Lawyers Association. In her spare time Ms. Oriji enjoys performing stand-up comedy.


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