transcript   Transcript

Native Advertising Around the World

Recorded on: Jul. 25, 2017
Running Time: 01:04:13

Full Transcript:



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Taken from the briefing Native Advertising Around the World recorded July, 2017 in New York.

Please join us for a One-Hour Briefing on emerging issues in the laws governing Native Advertising around the world. With the breaking down of the separation between "advertising" and editorial content, advertisers are faced with new challenges. What content is actually "advertising"? When is it necessary to use a disclosure that content is advertising, in social media, and other sponsored content? Does identifying content as "advertising" or "sponsored" create additional right of publicity issues?

Lecture Topics  [01:04:13]

Members of the Global Advertising Lawyers Alliance will:

  • Discuss emerging issues involving Native Advertising and sponsored content around the world;
  • Provide practical guidance to help marketers assess and manage the risk of claims; and
  • Offer best practices to help marketers assess and manage the risk of claims.

Presentation Material

  • FTC BRINGS FIRST ACTION ALLEGING DECEPTIVE NATIVE ADVERTISING PRACTICES
    Catherine Bate, Rick Kurnit, Dušan Nitschneider, David Quezada Bonilla, Matthew E. Smith
  • Native Advertising & Branded Content in Europe
    Dušan Nitschneider
  • Native Advertising - Canada
    Catherine Bate
  • Native Advertising / Brand Integration
    Rick Kurnit
  • Native Advertising Around the World
    Matthew E. Smith
  • NATIVE ADVERTISING FACES GROWING REGULATORY FOCUS
    Catherine Bate, Rick Kurnit, Dušan Nitschneider, David Quezada Bonilla, Matthew E. Smith
  • Native Advertising in Mexico
    David Quezada Bonilla
  • THREE RECENT DEVELOPMENTS IN NATIVE ADVERTISING FROM THE FTC, MMA & OBA
    Catherine Bate, Rick Kurnit, Dušan Nitschneider, David Quezada Bonilla, Matthew E. Smith
Speaker(s)
Catherine Bate ~ Miller Thomson LLP
Rick Kurnit ~ Frankfurt Kurnit Klein & Selz PC
Dušan Nitschneider ~ Nitschneider & Partners
David Quezada Bonilla ~ Arochi & Lindner. S.C.
Matthew E Smith ~ Davis & Gilbert LLP
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