FacultyFaculty/Author Profile
Mark Bisard

Mark Bisard

American Express - General Counsel's Office - Cyberlaw Unit
Vice President & Senior Counsel
New York, NY, USA


Mark is American Express' "cyberlawyer."  He leads the Cyberlaw Unit in its support of the company's wide-ranging and constantly evolving internet law needs including those involving social media, mobile, the web, emerging technologies, e-contracting, SEO, affiliate marketing, key digital partnerships, and much more. 

Mark has been instrumental in the Company’s digital transformation, shepherding the Company through many innovative company and industry firsts.  He helped the company launch its first mobile apps, draft its first social media policy, navigate multiple website overhauls, and create the Company’s first fan pages, handles, pins, hang outs, blogs, groups and tweet chats.  He now continues to work with his innovative clients to achieve break through, but compliant, results.   Recently, he helped his clients launch an award-winning social commerce program allowing consumers to buy merchant goods on Twitter using only tweets.

Mark frequently speaks and provides training on these topics from the Alley to Valley.  He sits on Boards for the Word of Mouth Marketing Association, Legal Technology News’ Board of Advisors, and the Journal for Digital Marketing (UK).  He was recently awarded an “Effie” and the “Chairman’s Award for Innovation” for his work on social media initiatives at the company.

Before joining American Express in 2008, Mark worked for Thacher Proffitt & Wood LLP (NY, NY) and Jaffe Raitt Heuer & Weiss LLP (Detroit, MI) specializing in a wide range of general business, intellectual property, brand protection, technology, privacy, marketing, and internet law issues for small business and fortune 500 companies alike.   Mark was named Crain's Detroit top 40 Under 40 and received numerous community involvement awards and recognitions.

Prior to practicing law, Mark spent two years teaching at a small high school in rural Louisiana with the Teach for American program.  Mark now lives in Brooklyn with his wife Christie and their two sons.

Mark's first computer was a Commodore 64.

Mark Bisard is associated with the following items:
Web Segment  Web Segment A View from the Trenches: Hot Issues, Creative Solutions - Social Media 2017: Addressing Corporate Risks, Thursday, February 16, 2017
MP3 Audio  MP3 Audio A View from the Trenches: Hot Issues, Creative Solutions - A View from the Trenches: Hot Issues, Creative Solutions, Thursday, February 16, 2017
Transcripts  Transcripts A View from the Trenches: Hot Issues, Creative Solutions - A View from the Trenches: Hot Issues, Creative Solutions, Thursday, February 16, 2017
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg A View from the Trenches: Hot Issues, Creative Solutions - A View from the Trenches: Hot Issues, Creative Solutions, Thursday, February 16, 2017
On-Demand Web Programs  On-Demand Web Programs Social Media 2017: Addressing Corporate Risks, Saturday, February 18, 2017, New York, NY
Live Seminar  Live Seminar Social Media 2018: Addressing Corporate Risks, Wednesday, February 14, 2018, New York, NY
Live Webcast  Live Webcast Social Media 2018: Addressing Corporate Risks (NY), Wednesday, February 14, 2018, New York, NY
PLI Grpcast-Live Web  PLI Grpcast-Live Web Social Media 2018: Addressing Corporate Risks, Wednesday, February 14, 2018, Nashville, TN
Social Media 2018: Addressing Corporate Risks, Wednesday, February 14, 2018, New Brunswick , NJ
Social Media 2018: Addressing Corporate Risks, Wednesday, February 14, 2018, Atlanta, GA
Social Media 2018: Addressing Corporate Risks, Wednesday, February 14, 2018, Columbus, OH
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