FacultyFaculty/Author Profile
Marc S. Roth

Marc S. Roth

Davis Wright Tremaine LLP

New York, NY, USA


Marc Roth works with clients to comply with state and federal laws and rules governing privacy, social media, sweepstakes, telemarketing, and advertising. He also counsels clients on transactional matters, and guides them through federal and state government investigations.

Previously chief compliance counsel for a Time Warner company and an FTC staff attorney, Marc draws upon decades of consumer advertising and marketing law experience when counseling clients. He frequently speaks and writes about privacy and telemarketing issues.

Marc drafts and amends online and offline privacy policies, and advises companies on how data may be collected, shared, and used in partner marketing arrangements. He also advises clients on laws governing data use and security. These include the Children’s Online Privacy Protection Act, the Gramm-Leach-Bliley Act, the Fair Credit Reporting Act, the Fair and Accurate Credit Transactions Act, the Video Privacy Protection Act, HIPAA, the CAN-SPAM Act, and the E.U. Data Protection Directive.

In the marketing arena, Marc counsels clients on how to develop and manage telemarketing programs that comply with the Telemarketing Sales Rule, the Telephone Consumer Protection Act, and applicable state laws. He also advises companies on how to develop and manage free trial, negative option, and continuity marketing programs in compliance with all applicable laws, regulations and credit card processing rules.

Additionally, Marc counsels clients preparing to conduct marketing campaigns through online social networks.

Marc S. Roth is associated with the following items:
Answer Book Chapters  Answer Book Chapters Telemarketing and the Telephone Consumer Protection Act - Consumer Financial Services Answer Book (2017 Edition), Thursday, June 22, 2017
CHB Chapters  CHB Chapters U.S. Federal Trade Commission, Enforcement Policy Statement on Deceptively Formatted Advertisements - Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017, Friday, October 06, 2017
U.S. Federal Trade Commission, The FTC’s Endorsement Guides: What People Are Asking (May 2015) - Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017, Friday, October 06, 2017
U.S. Federal Trade Commission, 16 CFR Part 255, Guides Concerning the Use of Endorsements and Testimonials in Advertising - Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017, Friday, October 06, 2017
U.S. Federal Trade Commission, Sample Education Letter to Social Media Influencer - Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017, Friday, October 06, 2017
U.S. Federal Trade Commission, Native Advertising: A Guide for Businesses (December 2015) - Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017, Friday, October 06, 2017
Reyes v. Lincoln Automotive Financial Services, 16-2104-cv (2d Cir., June 22, 2017) - Advertising Law Institute 2017, Monday, October 30, 2017
Davis Wright Tremaine LLP Client Alert: Federal Appeals Court Affirms TCPA Consent Cannot Be Revoked if Granted by Contract (July 5, 2017) - Advertising Law Institute 2017, Monday, October 30, 2017
Federal Trade Commission, Staff Report, Blurred Lines: An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017) - TechLaw Institute 2018: The Digital Evolution, Monday, March 05, 2018
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media - TechLaw Institute 2018: The Digital Evolution, Monday, March 05, 2018
Web Segment  Web Segment Technology and Consumer Engagement: Reaching Consumers in a Digital World - Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017, Tuesday, October 10, 2017
TCPA Best Practices for Advertisers - Advertising Law Institute 2017, Thursday, October 19, 2017
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - TechLaw Institute 2018: The Digital Evolution, Tuesday, March 06, 2018
Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues - Hot Topics in Advertising Law 2018, Thursday, June 28, 2018
MP3 Audio  MP3 Audio Technology and Consumer Engagement: Reaching Consumers in a Digital World - Technology and Consumer Engagement: Reaching Consumers in a Digital World, Tuesday, October 10, 2017
TCPA Best Practices for Advertisers - TCPA Best Practices for Advertisers, Thursday, October 19, 2017
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues - Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues, Thursday, June 28, 2018
Transcripts  Transcripts Technology and Consumer Engagement: Reaching Consumers in a Digital World - Technology and Consumer Engagement: Reaching Consumers in a Digital World, Tuesday, October 10, 2017
TCPA Best Practices for Advertisers - TCPA Best Practices for Advertisers, Thursday, October 19, 2017
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Technology and Consumer Engagement: Reaching Consumers in a Digital World - Technology and Consumer Engagement: Reaching Consumers in a Digital World, Tuesday, October 10, 2017
TCPA Best Practices for Advertisers - TCPA Best Practices for Advertisers, Thursday, October 19, 2017
Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     - Reaching Consumers in a Digital World: Marketing, Advertising, and Social Media                                                                     , Tuesday, March 06, 2018
Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues - Do You Want to Know a Secret? Advertising and Domestic and International Data Privacy Issues, Thursday, June 28, 2018
On-Demand Web Programs  On-Demand Web Programs Advertising Law Institute 2017, Friday, October 20, 2017, San Francisco, CA
Bridge-the-Gap: Professional Practice for Newly Admitted Attorneys 2017, Monday, October 23, 2017, New York, NY
TechLaw Institute 2018: The Digital Evolution, Monday, March 12, 2018, San Francisco, CA
Hot Topics in Advertising Law 2018, Tuesday, July 03, 2018, New York, NY
Course Handbooks  Course Handbooks TechLaw Institute 2018: The Digital Evolution
Live Seminar  Live Seminar Advertising Law Institute 2018, Thursday, September 13, 2018, Chicago, IL
Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, New York, NY
Advertising Law Institute 2018, Thursday, October 18, 2018, San Francisco, CA
Live Webcast  Live Webcast Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, New York, NY
Advertising Law Institute 2018, Thursday, October 18, 2018, San Francisco, CA
PLI Grpcast-Live Web  PLI Grpcast-Live Web Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, Indianapolis, IN
Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, Nashville, TN
Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, Cleveland, OH
Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, Columbus, OH
Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, New Brunswick , NJ
Think Like a Lawyer, Talk Like a Geek 2018: Get Fluent in Technology, Thursday, October 04, 2018, Atlanta, GA
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