transcript   Transcript

Lessons in Disclosures on Packaging and Labeling

Recorded on: Oct. 19, 2017
Running Time: 00:59:15

Full Transcript:

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Taken from the Web Program Advertising Law Institute 2017 recorded October 2017 in San Francisco.

Lessons in Disclosures on Packaging and Labeling [00:59:15]

Product packaging and labeling are among the first marketing materials that grab consumer attention, and advertising rules of the road often apply. What are the implications of disclosure obligations for packaging when it comes to safety and health claims, country of origin, seals of approvals, and more? How can we apply recent guidance in FTC consent agreements across industry sectors?

  • Product origins
  • Making conspicuous disclosures: What should you say, how should you say it, and where should you put it?
  • Seals of approval: Explore recent VOC cases and apply the guidance to other spaces
  • When can you put the fine print on the back of a package?
  • How do print schedules for packaging affect claims and disclosures?
  • Lessons to apply across industries: Learning from recent FTC consent agreements

Speaker:    Sheila A. Millar

Presentation Material

  • Lessons in Disclosures on Packaging and Labeling
    Sheila A. Millar
Sheila A. Millar ~ Keller & Heckman LLP
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