transcript   Transcript

Learning About Competitors Lawfully

Recorded on: Dec. 6, 2016
Running Time: 01:00:00

Full Transcript:

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Taken from the Web Program Trade Secrets 2016: What Every IP Attorney Should Know recorded December, 2016 in San Francisco.

Learning About Competitors Lawfully [01:00:00]
  • Right and wrong ways of learning about the competition
  • Using “big data” to learn about competitors
  • Lawful reverse engineering
  • Documenting intelligence gathering
  • Using competitive intelligence in patent and trade secrets cases

Julia Elvidge, John F. Marsh

The purchase price of this segment includes the following article from the Course Handbook available online:

  • Learning About Competitors Lawfully (August 26, 2016) (PowerPoint slides)
    Julia Elvidge
  • Learning About Competitors Lawfully: A Survey of Cases Involving the Doctrine of Reverse Engineering and Independent Derivation
    A.J. Hensel, John F. Marsh

Presentation Material

  • Learning About Competitors Lawfully
    John F. Marsh
  • Learning About Competitors Lawfully
    Julia Elvidge
Julia Elvidge ~ SVP, TechInsights Research, TechInsights, Inc.
John F Marsh ~ Hahn Loeser & Parks LLP
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