FacultyFaculty/Author Profile
Kent  Van Liere

Kent Van Liere

NERA

Denver, CO, USA


Dr. Van Liere is a Senior Vice President at NERA with expertise in survey research, sampling, statistics, and market research. He regularly testifies on the use of surveys and sampling in a wide range of cases including anti-trust, false and deceptive advertising, intellectual property, and product liability mass torts.  He has been deposed in over 50 matters and testified at trial in a matters such as Apple v Samsung (likelihood of confusion), Convolve, Inc. v. Dell Inc.(patent infringement), Frito-Lay v. Medallion Foods (trade dress confusion), McAdams v Monier LifeTile (false advertising), and People of State of California v Atlantic Richfield et al (analysis of lead paint market share).   

Prior to joining NERA in 2006, Dr. Van Liere served as a Principal or President of a number of market research firms.  Early in his career he was a tenured Associate Professor at the University of Tennessee where he taught statistics, sampling, and survey research methods at both the graduate and undergraduate levels.

 

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