FacultyFaculty/Author Profile

Kenneth R Florin

Loeb & Loeb LLP

New York, NY, USA

Partner and Co-Chair, Advanced Media and Technology; Chair, Digital Media

Kenneth R. Florin is one of the industry’s leading experts on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach. Mr. Florin also counsels clients in the media, finance, healthcare, insurance, pharmaceutical and information technology sectors to protect and leverage valuable data assets in the domestic and international marketplace.

Mr. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.

Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. He has extensive experience in the area of international promotions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in targeted advertising matters, in the handling of regulatory and consumer inquiries and complaints, and with trademark and copyright issues.

He also counsels clients on compliance issues and claims substantiation to avoid competitive challenges in connection with their advertising and marketing programs, and represents advertisers in both defending and challenging claims before the Better Business Bureau’s National Advertising Division (NAD) and other regulatory bodies.

Additionally, Mr. Florin has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of music recording, publishing, production and licensing agreements, streaming and download agreements, and television and film production and finance agreements.

Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written several articles for publications such as Advertising Age, PROMO magazine, and Corporate Counsel magazine, among others. He is a member of the Board of the Directors of the Brand Activation Association and also serves on the Editorial Board of Loeb & Loeb’s Advanced Media and Technology Law Blog.

Practice Areas

  • Advanced Media and Technology
  • Advertising and Promotions
  • Branded Entertainment
  • Digital and Social Media
  • Entertainment and IP Litigation
  • Privacy, Security and Data Optimization
  • Sports
  • Technology and Outsourcing
  • Advertising Disputes


  • Speaker, 35th Annual BAA Marketing Law Conference (November 28-20, 2013)
  • Speaker, NAD/CARU Annual Conferences 2013 (September 30 - October 2, 2013)
  • Author, Data Optimization Trends, Inside the Minds: Recent Trends in Privacy and Data Security (April 2013)
  • Speaker, Social Media and the SEC’s Latest Ruling: Where Do We Go From Here? (April 24, 2013)
  • Speaker, 34th Annual PMA Marketing Law Conference (November 13-14, 2012)
  • Moderator, CARU Annual Conference 2012 (October 3, 2012)
  • Speaker, ACI Digital Advertising Compliance: Sweepstakes, Promotions & Social Media (September 10-13, 2012)
  • Speaker, Going Green: Updates and Best Practices in Green Marketing (January 6, 2012)
  • Speaker, 33rd Annual PMA Marketing Law Conference: Leveraging The Past Forging The Future (November 14-16, 2011)
  • Speaker, Navigating the Mobile Landscape: From Mobile Marketing to Mobile Commerce (October 28, 2011)
  • Speaker, NAD and CARU Annual Conference 2011 (October 3-5, 2011)
  • Speaker, CARU Children's Advertising & Online Privacy Summit, Universal City, California (May 18, 2011)
  • Speaker, Advanced Media and Technology Webinar Series - Doing Business in the Age of Enforcement: Key Areas of FTC and FCC Scrutiny in Advertising, Privacy and Targeting (May 11, 2011)
  • Panelist, EEI 25th Annual Payment Card Institute, Arlington, Virginia (May 5-6, 2011)
  • Speaker, International CTIA Wireless 2011, Orlando, Florida (March 21-24, 2011)
  • Speaker, 32nd Annual PMA Marketing Law Conference, Chicago, Illinois (November 18-19, 2010)
  • Speaker, CARU Annual Conference 2010, New York, New York (October 6, 2010)
  • Speaker, Advanced Advertising in the Sports Industry Free CLE Webinar (July 28, 2010)
  • Panelist, EEI 24th Annual Payment Card Institute, Washington, DC (May 6-7, 2010)
  • Speaker, Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: The FTC Presents Its Key Issues for Advertising in 2010 (January 28, 2010)
  • Speaker, 31st Annual PMA Marketing Law Conference, Chicago, Illinois (November 5-6, 2009)
  • Presenter, Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: Online Behavioral Advertising (October 28, 2009)
  • Speaker, CARU Annual Conference 2009: Advertising to Kids 2.0, New York, New York (October 7, 2009)
  • Speaker, 23rd Annual Payment Card Institute, Emerging Technologies, Arlington, Virginia (May 5-6, 2009)
  • Moderator, 30th Annual PMA Marketing Law Conference, Chicago, Illinois (November 20-21, 2008)
  • Speaker, Media & Money: The Intersection of Media, Entertainment and Wall Street, New York (October 14-15, 2008)
  • Speaker, CARU Annual Conference 2008: What's New in Children's Advertising Texting, Gaming, Social Networking and More, New York, New York (September 24, 2008)
  • Speaker, PMA Digital Marketing Summit: Digital Marketing Fully Integrated, New York, New York (September 8, 2008)
  • Panelist, E-Summit, San Francisco, California (April 23-24, 2008)
  • Speaker, Loeb & Loeb LLP Presents an Advertising & Promotions Group Webinar: Marketing and Promotions Using Wireless Devices (February 13, 2008)
  • Speaker, 29th Annual PMA Marketing Law Conference, Chicago, Illinois (November 15-16, 2007)
  • Speaker, ACI Focus: Sweepstakes, Contests & Promotions, New York, New York (October 10, 2007)
  • Speaker, Promo Live 2007, Chicago, Illinois (September 17-19, 2007)
  • Speaker, Basics of Promotion Marketing, New York, New York (May 7-18, 2007)
  • Panelist, Facing Reality: The New Paradigm in Television Law and Business, New York, New York (February 22, 2007)
  • Speaker, 28th Annual Promotion Marketing Law Conference, Chicago, Illinois (December 12-13, 2006)
  • Panelist, Promotion Marketing Association's 15th Annual Star Power Conference, Universal City, California (June 6-7, 2006)
  • Panelist, Branding 360°-Activating Innovation, Chicago, Illinois (March 8-9, 2006)
  • Speaker, New Technologies and New Media in Advertising Law, New York, New York (January 30-31, 2006)
  • Speaker, HyperChange: Maintaining Balance in the Rapidly Changing World of Marketing, Chicago, Illinois (December 1-2, 2005)

Media Mentions

  • Law Practice to Focus on New Media By Susan Butler, Billboard
  • Comcast Enters HD Quality Dispute By James Hibberd, TVWeek.com
  • Internet Television Company Joost Adds CNN to Content, Announces Commercial Launch, Associated Press
  • Consumer-Created Ads Cause Grief for Companies By Lynne Marek, The National Law Journal


  • Member, Board of Directors, Brand Activation Association (2004–Present)


  • Named "Best Lawyer" in Advertising Law (2013-2014) and Sports Law (2012-2014), The Best Lawyers in America, published by Woodward White, Inc.
  • Named in Chambers USA, America's Leading Lawyers for Business, in National Advertising, (2008 and 2010-2013)
  • Named as a "Leading Lawyer" in The Legal 500 US 2011-2013 in Marketing and Advertising, published by Legalease Limited and John Pritchard (also recognized in 2010 edition)
  • Named in The Legal 500 US in Technology: Data Protection and Privacy, published by Legalease Limited and John Pritchard (2013 edition)
  • Named "New York Super Lawyer" in First Amendment/Media/Advertising by Thomson Reuters (2007-2012 editions); named "New York Super Lawyer" in First Amendment/Media/Advertising, Entertainment & Sports and Intellectual Property by Thomson Reuters (2013 edition)
  • Named "New Star" by Lawdragon 500 (2006)


  • Columbia University School of Law, J.D., 1992, Harlan Fiske Stone Scholar
  • University of Michigan, B.A., 1988,

Bar Admissions

  • New York, 1993
  • Connecticut, 1992

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