FacultyFaculty/Author Profile

Kathleen Watson

Cisco Systems, Inc.
Senior Manager, Brand Strategy
San Jose, CA, USA


Kathleen Watson

Primary Areas of Practice
Brand strategy; brand architecture; naming; brand acquisition integration; corporate marketing internal communications; department training and development; and operations
 

Law School:  U.C. Berkeley
 

Work History
Kathleen Watson has more than 25 years of marketing experience, including 15 years at Silicon Valley start-ups.  She brings a special emphasis in Internet, interactive entertainment and consumer product brand creation and promotion. As Sr. Manager, Brand Strategy & Management at Cisco Systems, Inc., Kathleen leads the brand acquisition integration and naming discipline, and is responsible for developing the brand strategy for Cisco's brand campaign. In addition, Kathleen manages internal communications for Corporate Marketing as well as operations, training and development for the department. 

Prior to joining Cisco, Kathleen held numerous senior level marketing positions with consumer companies focused on children, including  Scholastic Inc, the leading children's book publisher, Purple Moon, a girls' entertainment company founded by Paul Allen, BMG Interactive, a division of Bertelsmann AG, and Yes! Entertainment, an interactive toy company.

Kathleen started her career at Foote, Cone & Belding Advertising, where she worked on leading consumer brands, including Clorox and Levi's.  Kathleen left the agency business to join consumer packaged goods giant, Dole Foods, where she furthered her consumer marketing experience.

Watson holds a B.A. in English from the University of California at Berkeley.
 

Professional Memberships
Women's Sports Foundation; Global Fund for Women; Association of National Advertisers; Silicon Valley American Marketing Association

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