FacultyFaculty/Author Profile

Jerry Cerasale

Direct Marketing Association
Senior VP, Government Affairs
Washington, DC, USA

Jerry Cerasale joined The DMA in January 1995, as Senior Vice President, Government Affairs. He is in charge of The DMA's contact with the Congress, all federal agencies and state and local governments. He has testified before Congress on numerous occasions on postal and privacy matters. In addition he has testified before both the Federal Trade Commission and the Federal Communications Commission on direct marketing matters. Prior to joining The DMA he was the Deputy General Counsel for the Committee on Post Office and Civil Service, United States House of Representatives. He served for 12 years at the Postal Rate Commission as Legal Advisor to Chairman Steiger and most recently as Special Assistant to the Commission. He was an attorney advisor to Federal Trade Commission Chairman Steiger. Prior to the PRC he was employed in the Law Department of the Postal Service.  He received his B.A. in Government and Economics from Wesleyan University, Middletown Connecticut and his J.D. from the University of Virginia School of Law. He served in the U.S. Army from 1970 to 1972.

He serves on the Board of Directors of the Digital Advertising Alliance. He was a Vice Chair of the Postal Matters Subsection of the Administrative Law and Regulatory Practice Section of the American Bar Association and served on the Board of Directors of the Mailers Council.  He was a member of the Federal Trade Commission Advisory Committee on On-Line Access and Security. He is the recipient of the Silver Apple from the New York Direct Marketing Club and a lifetime achievement award from the Continuity Shippers Association.


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