FacultyFaculty/Author Profile
Jerre B. Swann

Jerre B. Swann

Kilpatrick Townsend & Stockton LLP
Senior Counsel
Atlanta, GA, USA


Mr. Swann graduated from Williams College in 1961 where he was a National Merit Scholar and was elected to Phi Beta Kappa.  As a Rotary Foundation Fellow, he then studied juris­prudence at the University of St. Andrews in Scotland, and in 1962, he entered Harvard Law School, graduating in 1965.  He clerked for two years for the Hon. Dudley B. Bonsal in the Southern District of New York, and in October 1967, he joined Kilpatrick Townsend, becoming a partner in 1972.

Mr. Swann has increasingly devoted his practice to the litigation of trademark and unfair competition claims, both locally and nationally.  He has served as lead counsel (or as special counsel in connection with survey and expert witness issues) for major corporations and on behalf of major brands throughout the United States. 

He has co-edited, or authored chapters on trademark subjects in, numerous publications. Those dealing with surveys include Trademark and Decep­­tive Advertising Sur­veys (2012) (co-edited with Shari Diamond); and the chapter, “U.S. Trademark Surveys,” in R. M. Corbin and A. K. Gill (eds), Survey Evidence and the Law Worldwide (2007).

He has authored more than twenty articles on trademark subjects, including: Likelihood of Confusion Studies and the Straitened Scope of Squirt, 98 TMR 739 (2008); and Confusion Factor Analysis - A Cognitive Update, 101 TMR 1223 (2011).

He has co-authored more than twenty other articles on trademark subjects.

He has spoken at more than thirty local and national seminars dealing with trademark sub­jects, including: Proving a Likelihood of Confusion in Trademark Cases, Southwest Legal Foundation in Dallas in April, 1985; Examination of Survey Witnesses, INTA’s Trademark Trial Advo­cacy Workshop in Chicago in July, 2000; Interna­tional Sur­veys, INTA’s Advanced Trade­mark Symposium in New York City, March 6, 2001; Surveys and Daubert Motions, INTA’s Annual Meeting in Amsterdam, Netherlands, May 3-7, 2003; Dilu­tion Surveys, American Mar­ket­ing Association in Washing­ton, D.C., May 30, 2003; Dilution Sur­veys after V. Secret, AIPLA Annual Meeting in Washing­ton, D.C. on October 30, 2003; The Lawyer’s Role in Developing Surveys for Litigation, Intellectual Property Section of the Georgia Bar Association on March 7, 2006; The Survey Blues: Litigation Survey Errors Causing Exclusion or Reduced Weight, INTA’s Annual Meeting in Chicago, April 28-May 2, 2007; and Likelihood of Confusion Surveys, Thomson Webinar, April, 2009.

He has served as a director of the International Trademark Association (1989-91), and as the Domestic Articles Editor (1986-88) and Editor-in-Chief (1988-90) of The Trademark Repor­ter.  He has also served, inter alia, on the Brief Amicus Committee, the Special Committee with respect to the TDRA, and the Dilution Committee.  He is a member of INTA’s panel of neutrals. He received the 2000 Ladas Memorial Award for his article, Dilution Redefined for the Year 2000, the 2002 INTA Volunteer Service Award for the Advancement of Trademark Law, and the 2009 INTA President’s Award.  He is an adjunct professor of Trademark Law at the University of Georgia Law School.

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