FacultyFaculty/Author Profile
Jason W. Gordon

Jason W. Gordon

Reed Smith LLP

Chicago, IL, USA

Jason W. Gordon is a partner in the Entertainment & Media Group. He represents Fortune 100 brands, media companies, independent advertising agencies, airlines, quick service restaurants, consumer packaged goods companies, and other advertisers in all aspects of advertising, marketing, new media, branding, privacy, mobile marketing, behavioral advertising, right of publicity, and traditional trademark and copyright prosecution and counseling.

His practice includes the review of advertising copy, advising with regard to issues such as claim substantiation, false advertising and related intellectual property and privacy/publicity issues, and negotiating and drafting a broad array of contracts, including agency/client agreements, media buying agreements, sponsorship agreements and talent agreements. In the new media area, his practice includes drafting and advising on contracts related to social media, blogging, mobile marketing, behavioral advertising, app development and execution, music licensing, and charitable solicitations. In the intellectual property area, he advises on the protection, maintenance, and licensing of copyrights and trademarks. He also advises clients on sweepstakes, contests, and other promotions.

Jason also has experience in resolving complex issues and disputes raising false advertising, unfair competition, copyright infringement, misappropriation of ideas, e-commerce, and contract concerns.

Jason is an adjunct professor at Chicago Kent College of Law. He is teaching Advertising and Marketing Law. 

Jason W. Gordon is associated with the following items:
CHB Chapters  CHB Chapters Social Media Ethics Guidelines of the Commercial and Federal Litigation Section of the New York State Bar Association (Updated May 11, 2017) - Advertising Law Institute 2017, Monday, October 30, 2017
Complaint, The November Team, Inc. v. New York Joint Commission on Public Ethics and Exhibit A: State of New York Joint Commission on Public Ethics Advisory Opinion No. 16-01, Reporting obligations under the Lobbying Act for a party who is compensated for consulting services in connection with lobbying activity - Advertising Law Institute 2018, Thursday, September 13, 2018
Web Segment  Web Segment Ethics of Advertising - Advertising Law Institute 2018, Thursday, October 25, 2018
MP3 Audio  MP3 Audio Ethics of Advertising - Ethics of Advertising, Thursday, October 25, 2018
Transcripts  Transcripts Ethics of Advertising - Ethics of Advertising, Thursday, October 25, 2018
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Ethics of Advertising - Ethics of Advertising, Thursday, October 25, 2018
On-Demand Web Programs  On-Demand Web Programs Advertising Law Institute 2018, Friday, October 26, 2018, San Francisco, CA

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