transcript   Transcript

Hot Topics in the Digital Ecosystem

Recorded on: Oct. 25, 2018
Running Time: 00:58:25

Full Transcript:



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Taken from the Web Program Advertising Law Institute 2018 Recorded October, 2018 in San Francisco [00:58:25]
  • Navigating issues with new and developing technology in the absence of standard industry terms and conditions
  • Understanding the programmatic landscape and the unique legal challenges posed by the transition to automated media buying systems
  • Developments in invalid traffic, brand safety and fraud
  • Viewability: what you need to know from a legal and practical perspective to navigate the evolving digital marketplace

Holly Grochmal

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Digital Video Impression Measurement Guidelines (Version 1.1. Final Draft) (June 2018)
    Holly A. Grochmal
Presentation Material
  • 2018 Digital Advertising Chart Toppers
    Holly A. Grochmal
    • (s)
      Holly A. Grochmal ~ Division General Counsel- Sales and Commercial Transactions, Pandora Media, Inc.
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