Course Handbook  Course Handbook

Hot Topics in Advertising Law 2017

Publication Date: June 2017 Number of Volumes: 1
ISBN Number: 9781402429361 Page Count: 396 pages

From:

Download: Table of Contents    Index

Table of Contents
Chapter 1: Materials Regarding Claims for Homeopathic Drugs Christine L DeLorme ~ Bureau of Consumer Protection, Division of Advertising Practices, Federal Trade Commission
Chapter 2: ECM BioFilms, Inc. v. Federal Trade Commission, No. 15-4339 (6th Cir. 2017) Christine L DeLorme ~ Bureau of Consumer Protection, Division of Advertising Practices, Federal Trade Commission
Chapter 3: Letters to Marketers and Influencers Regarding Disclosures Christine L DeLorme ~ Bureau of Consumer Protection, Division of Advertising Practices, Federal Trade Commission
Chapter 4: National Advertising Division, Press Release: NAD Considers Jurisdictional Issue, Recommends Beech-Nut Discontinue Certain Claims, Finds Certain Claims Supported After Gerber Challenge (New York, NY, April 18, 2017) Hal Hodes ~ Senior Staff Attorney, National Advertising Division, Council of Better Business Bureaus, Inc.
Chapter 5: National Advertising Division, Press Release: NAD Reviews Performance Claims, Endorsements, Reviews for Fit Products ‘Fit Tea;’ Recommends Company Discontinue Challenged Claims (New York, NY, January 17, 2017) Hal Hodes ~ Senior Staff Attorney, National Advertising Division, Council of Better Business Bureaus, Inc.
Chapter 6: National Advertising Division, Press Release: NAD Recommends French’s Food Modify, Discontinue Challenged ‘High-Fructose’ Claims Made in Comparative Context Following Challenge by Heinz (New York, NY, August 29, 2016) Hal Hodes ~ Senior Staff Attorney, National Advertising Division, Council of Better Business Bureaus, Inc.
Chapter 7: Remarks of FCC Commissioner Michael O’Rielly, ACA International’s Washington Insights Conference (May 4, 2017)
Chapter 8: 2017 Trends in Marketing Communications Law
Chapter 9: Leslie Fair, “Influencers, are your #materialconnection #disclosures #clearandconspicuous?,” Federal Trade Commission (April 19, 2017), https://www.ftc.gov/newsevents/blogs/business-blog/2017/04/influencers-are-yourmaterialconnection-disclosures
Chapter 10: The FTC’s Endorsement Guides: What People Are Asking, Federal Trade Commission (May 2015)
Chapter 11: Shani O. Hilton, The BuzzFeed News Standards and Ethics Guide (Originally posted on January 30, 2015. Updated on December 9, 2016) Gregory A Brehm ~ Assistant General Counsel, BuzzFeed, Inc.
Chapter 12: Federal Trade Commission, Enforcement Policy Statement on Deceptively Formatted Advertisements
Chapter 13: The Data-Centric Organization: Transforming for the Next Generation of Audience Marketing, A Winterberry Group White Paper (September 2016)
Chapter 14: Re-Gramming, Hashtagging, and Like-Gating: Sweepstakes in the New Digital Age, and How New Laws May Actually Improve Your Promotions Tsan Abrahamson ~ Cobalt LLP
Chapter 15: Cross-Device Tracking: An FTC Staff Report, Federal Trade Commission (January 2017)
Chapter 16: Davis & Gilbert LLP, Amazon, FTC Withdraw Appeal of Decision Holding Amazon Liable for Billing Parents for Children’s Unauthorized In-App Charges (April 2017)
Chapter 17: Article 29 Data Protection Working Party: Guidelines on the right to data portability (Adopted on December 13, 2016)
Chapter 18: Article 29 Data Protection Working Party: Guidelines for identifying a controller or processor’s lead supervisory authority (Adopted on December 13, 2016)
Chapter 19: Article 29 Data Protection Working Party: Guidelines on Data Protection Officers (‘DPOs’) (Adopted on December 13, 2016)
Chapter 20: Yael Bame, “Two-thirds of US adults support boycotting brands over politics,” YouGov (March 8, 2017), https://today.yougov.com/news/2017/03/08/two-thirds-USadults-support-boycotting-brands/
Chapter 21: The Ethics of Claim Substantiation Ashima A Dayal ~ Davis & Gilbert LLP
Index

This Course Handbook was compiled for the program, Hot Topics in Advertising Law 2017.

PLI’s nationally acclaimed course handbooks represent the definitive thinking of the nation’s finest legal minds on timely topics and are considered the standard reference in the field. This course handbook is prepared specifically for the program and stands alone as a permanent reference.

Chairperson(s)
Tsan Abrahamson, Cobalt LLP
Ashima A Dayal, Davis & Gilbert LLP
Share
Email

  • FOLLOW PLI:
  • twitter
  • LinkedIn
  • YouTube
  • RSS

All Contents Copyright © 1996-2018 Practising Law Institute. Continuing Legal Education since 1933.

© 2018 PLI PRACTISING LAW INSTITUTE. All rights reserved. The PLI logo is a service mark of PLI.