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Global Sweepstakes and Contests

Recorded on: Aug. 2, 2018
Running Time: 01:05:15

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Taken from the Audio-only Briefing Global Sweepstakes and Contests Recorded July 2018 in New York

Global Sweepstakes and Contests [01:05:15]

With the rapidly changing digital landscape, running a global sweepstakes program or contest has become a multifaceted marketing tactic. Join members of the Global Advertising Lawyers Alliance from the USA, Canada, Columbia, Sweden, and Portugal on a panel discussing key considerations when running a global prize promotion, including:
  • Tricks and traps in running multi-jurisdictional promotions
  • Country-specific nuisances
  • Registration, translation, jurisdiction and other concerns
  • Social media influencers and sweepstakes
  • User generated content promotions and intellectual property
  • Privacy considerations when running global prize promotions
Presentation Material
  • Global Sweepstakes and Contests (Columbia)
    Juan Carlos Uribe
  • Global Sweepstakes and Contests (Sweden)
    Erik Ullberg
  • Global Sweepstakes and Contests (Canada)
    Catherine Bate
  • Global Sweepstakes and Contests: Key Considerations in Running a Multi-Jurisdictional Prize Promotion
    Melissa Landau Steinman
  • Wherever You Need Us: Global Sweepstakes and Contests
    Ricardo Henriques
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