FacultyFaculty/Author Profile

Germaine Gioia

THQ Inc.
Senior Vice President, Licensing and Merchandising
Agoura Hills, CA, USA


GERMAINE GIOIA
Senior Vice President of Licensing and Merchandising
THQ, Inc.

Germaine Gioia’s tenure in the video game industry spans nearly two decades.  As the SVP of Licensing and Merchandising of THQ, Inc., Gioia is primarily responsible for efforts to secure merchandising partnerships for the company’s broad portfolio of renowned, original franchises, including electronics, apparel, book and music publishing, toy, home furnishings, promotion and media for THQ properties and franchises. She oversees intellectual property and talent procurement for THQ on console, PC and handheld platforms.  Gioia is also charged with managing the company’s licensor, talent and entertainment agency relationships. 

Previously, Gioia headed the licensing efforts of global publisher Capcom, and worked for THQ in a similar capacity for 14 years before that.Before joining THQ,she was director of corporate communications at CIC, a high-technology computer software development company in Silicon Valley. She also served for three years at LucasArts Entertainment Company in corporate marketing communications. Gioia holds a bachelor’s degree from Vanderbilt University.

Member of the Academy of Interactive Arts & Sciences (AIAS)

Member of the International Licensing Industry

Merchandisers' Association (LIMA)

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