FacultyFaculty/Author Profile

Gerald L. Ford

Ford Bubala & Associates

Huntington Beach, CA, USA


Dr. Ford is a partner in the marketing research and consulting firm of Ford Bubala & Associates, located in Huntington Beach, California.  As a partner in Ford Bubala & Associates, he has been engaged in commercial marketing research and consulting for the past thirty-five years. He is also an emeritus faculty member of the School of Business Administration, California State University, Long Beach, where he held a full-time teaching position for twenty-five years.

 He holds a Bachelor's Degree in Advertising (B.A.) from San Jose State University, a Master's Degree in Business Administration (M.B.A.) from the University of Southern California, and a Doctoral Degree in Business Administration (D.B.A.) from the University of Southern California. 

 He has spoken at meetings of the Marketing Research Association, the American Marketing Association, the American Intellectual Property Law Association, the American Bar Association, the Practising Law Institute, the Intellectual Property Institute of Canada, the NAD, and the International Trademark Association.

 Dr. Ford's papers include "Trademark Surveys:  Universe, Questions, and Future Approaches" [1987], "Responding to Trademark Surveys" [1993], "Dilution Surveys, New Challenges" [1997], "Dilution Surveys, Update 1998," "Lanham Act Related Surveys:  The Year in Review & Emerging Issues" [1999], "Lanham Act Surveys:  Two Years in Review" [2000], "Lanham Act Surveys:  2000," "Lanham Act Surveys:  2001," "Lanham Act Surveys:  2002," "Lanham Act Surveys:  2003," "Survey Evidence - Successful Challenges Since Daubert" [2003], "Lanham Act Surveys:  2004," "Lanham Act Surveys:  2005," "Intellectual Property Surveys:  2006," "Intellectual Property Surveys:  2007," and "Intellectual Property Surveys:  2008-2009."

 Dr. Ford is also a member of the Editorial Board of The Trademark Reporter .

 As a partner with Ford Bubala & Associates, Dr. Ford has been retained by a variety of firms engaged in the consumer product, industrial product, and service sectors of the economy to provide marketing consulting and research services.  Approximately one-half of the consultancies in which Dr. Ford has participated have involved the design and execution of marketing research surveys.

 During the past thirty-six years, Dr. Ford has been retained in a number of litigation-related consultancies involving intellectual property matters, including matters before U.S. federal and state courts, the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office, and the International Trade Commission. Dr. Ford has also been retained in litigation-related consultancies in intellectual property matters before courts and administrative agencies in Canada, England, France, Germany, and Norway.  Dr. Ford has designed and executed surveys relating to intellectual property matters, including trademark, false advertising, patent, copyright, and other related matters.


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