FacultyFaculty/Author Profile
Gerald J. Ferguson

Gerald J. Ferguson


New York, NY, USA

Pursuing his clients' interests has given Jerry Ferguson extensive experience protecting and exploiting intellectual property, technology, and new media assets. His diverse experience includes designing privacy and data protection compliance programs, responding to data security breaches, developing intellectual property portfolios, negotiating transactions, and successfully trying cases. His clients include banks, insurers, global retailers, luxury goods companies, web-based marketers and data analytics companies. Engaging deeply with his clients, Jerry brings the benefit of his multi-disciplinary perspective to every issue he faces as he assists client in solving problems, creating opportunities and achieving their objectives.

Jerry serves as Co-Leader of BakerHostetler's national Privacy and Data Protection team and the New York office Coordinator for the Intellectual Property, Technology and Media group. He is a regular contributor to BakerHostetler's Data Privacy Monitor blog and has authored numerous published articles. Jerry frequently speaks before client and industry groups, such as the Mortgage Bankers Association, the Advisen, ExecuSummit, the National Association of College and University Attorneys, Practising Law Institute, and the New York State Bar Association.


Privacy and Data Protection
  • Jerry developed and executed a breach notification program for banks, insurers, retailers, educational institutions, professional services companies, and others involving notification obligations under 46 state data breach notification laws, Gramm-Leach-Bliley, HIPAA/HITECH, and FERPA. Through careful management of forensics and other investigations, Jerry identified the notification obligations and minimized the long-term costs and reputational harm that could potentially face his clients.

    New Media and Social Media Legal Compliance

  • Jerry assisted with numerous social media promotions in compliance with applicable law and industry regulations, including sweepstakes law, gift card law, and FTC product endorsement regulations.

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