FacultyFaculty/Author Profile

Geraint Lloyd-Taylor

Lewis Silkin LLP

London, GBR

I’m a Managing Associate at Lewis Silkin specialising in intellectual property law. I have particular expertise in the advertising, marketing and promotions sectors. I advise numerous well known ad agencies, and some of the biggest brands in the world, in relation to their advertising campaigns and sales promotions. I provide strategic advice for UK, multi-jurisdictional and global campaigns. I advise in relation to all media, including social media such as Facebook and Twitter, and various types of creative content, including digital. I am experienced in successfully defending ads and advertising campaigns from ASA complaints/investigations. I also review, draft and negotiate commercial agreements, including client-agency contracts, endorsement agreements, etc. I assisted the IPA (Institute of Practitioners in Advertising) Legal Helpdesk and have spent several months on secondment to a large broadcaster.

I like nothing more than painting, reading, skiing, clay pigeon shooting, travelling and being out in the sunshine whenever possible.

Advertising & Marketing

I understand that clients and their agencies work to increasingly demanding deadlines, on a global basis, and they want our help in meeting urgent needs and high standards with minimal fuss. This usually means giving commercial advice from a UK perspective (providing clear risk assessments and recommendations), and working with our network of experienced international lawyers who understand our and our clients’ needs brilliantly.

My clients are a range of very well known brand owners, leading advertising and design agencies and their networks, publishers and content owners.

I specialise in international and pan-European online sales promotions, such as free prize draws and competitions, which increasingly involve social media and consumer generated content in various novel and complex forms. I have particular expertise in ensuring promoters avoid being caught by the requirements of the Gambling Act 2005.

I have spent a number of months on secondment to the legal team at the IPA (Institute of Practitioners in Advertising), which is the UK trade body for over 250 advertising agencies. I have also been on secondment twice to a major broadcaster, working in their Marketing and Advertising legal team.

I deal with a range of issues, including specific intellectual property queries (copyright, trade mark, passing off, etc), defamation, ad/campaign clearance, contracts, website terms of use, promotion mechanics and terms and conditions, user-generated content, and so on. I often advise on topical issues which are relevant to agencies and their clients, including the Queen’s Diamond Jubilee, the Olympics, Football World Cup, the Royal baby etc.

I work with many advertising agencies including those within the major agency groupings as well as independent agencies. I also advise a number of top, globally recognised brandowners.

On a typical day I may be dealing with ASA complaints, clearing a proposed script for a TV commercial, or print/digital campaign, and providing related risk management advice, advising on data protection issues, drafting/negotiating content agreements, licenses and releases, and giving telephone advice on a variety of urgent queries.

Brand Management

I am experienced in advising both agencies and brands and, having worked in house and having advised some of the best ad agencies in the country, I have a very good understanding of the needs of both agency and client side. I advise all industry sectors on their advertising and sales promotions across all media and am particularly experienced in working on campaigns for technology, mobile communications, cosmetics, fashion, motoring and alcohol brands.

I have written articles for Lewis Silkin’s various News Notes, Newsflashes and Client Guides, and I’m involved with writing articles for Brand Republic and other online and print publications. I have also given training sessions at our Breakfast Briefings as well as at clients’ own offices.

Consumer Regulation

I have successfully defended some of the most successful and best known brands in the world when they have been challenged by the ASA.

If you are unlucky enough to receive a complaint about an ad, marketing communication or website, I can advise on process and strategy, the requirements for providing the ASA with the relevant substantiation, and I can help put together a robust defence. I have relationships with several executives at the ASA and can assist in resolving complaints informally or formally, as well as seeking an independent review of adverse adjudications, as appropriate.

I always keep in mind the fact that dealing with an ASA complaint is usually as much about brand protection and managing PR as it is about addressing the legal or regulatory challenge.


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