FacultyFaculty/Author Profile

Gary Slack

Slack and Company, Inc.
Chairman & Chief Experience Officer
Chicago, IL, USA


Gary Slack is chairman and chief experience officer of Slack + Company, one of the world's first integrated marketing communications agencies and one of the very few that works exclusively with business-to-business marketers.

Found in 1988 at the dawn of the integrated marketing age, Slack + Company and its 55-person professional staff work with business marketers to build strong business brands and generate profitable demand for their products and services.

The agency's senior management team includes nationally known experts leading practice groups in market research, direct marketing, media, interactive marketing, event marketing, public relations and social media, and creative services.

Slack + Company's principal clients include Ambius, Aon, ArcelorMittal, Association of Equipment Manufacturers, BAI, CCH, Dow Corning (and Xiameter®), Fellowes, Google, IBM, ITT Residential & Commercial Water, LinkedIn, National Starch, Nuveen Investments, Office Depot, RedPrairie, Siemens Industry USA, Tellabs, Total Attorneys, Tenneco, UBM Aviation, Underwriters Laboratories and Wildman Harrold.

The firm also has provided pro bono marketing and communications support to Chicago 2016, the Chicago Biotech Network, the Chicago Council for Science and Technology, the Chicago Innovation Awards, the Economic Club of Chicago, the Mayor's Council of Technology Advisors, the Partnership for a Drug-Free America, Sustain Our Great Lakes and the U.S. Department of Homeland Security.

The Business Marketing Association has named Slack Barshinger its national Agency of the Year three times in the past eight years. And Crain's BtoB magazine has named Slack Barshinger a Top 3 national b-to-b agency for five of the past seven years.

For eight consecutive years, BtoB magazine also has named Gary to its annual list of the "Top 100 Most Influential People in Business-to-Business Marketing." For three years in a row, he has been named to the annual "Who's Who in Chicago" list published by Crain's Chicago Business.

Gary is into the second year of a two-year term serving as national chairman of the Business Marketing Association. He is a judge of the Chicago Innovation Awards and is a past chairman and member of the board of directors of the Economic Club of Chicago.

Before founding Slack + Company in 1988, Gary spent 11 years with the Omnicom Group, where he held senior-management positions in Chicago and Washington, DC, with Doremus & Co. and Porter Novelli.

He started his career in 1977 as a writer with Porter Novelli in Washington, DC. Before joining Porter Novelli, he was a newspaper reporter in his home state of New Mexico.

Gary graduated in 1976 with a B.A. in economics from Dartmouth College, where he was editor-in-chief and chairman of The Dartmouth, the nation's oldest student-owned college newspaper.

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