FacultyFaculty/Author Profile
Elyssa LeFevre Chayo

Elyssa LeFevre Chayo

Firm Forward, LLC
Director and Founder
Houston, TX, USA

Elyssa holds a BSBA in International Business from Old Dominion University in Norfolk, Virginia and completed a Trademark Practices Seminar at Birch, Stewart, Kolasch & Birch, LLP in 2007. She has extensive experience managing large, global IP portfolios, having begun her career in IP with TRT Holdings in Las Colinas, Texas, where she managed the trademark portfolios for Gold’s Gym International and Omni Hotels. Elyssa later managed the international trademark portfolio at Collective Brands, Inc. in Topeka, Kansas, parent at the time to such brands as Payless ShoeSource, Stride Rite, Saucony, Keds and others. Elyssa has been involved with the International Trademark Association since 2008 and currently serves on its Building Bridges Committee. She relocated to Brazil in 2011 and took a position with Di Blasi, Parente & Associados managing international business development. Upon returning to the United States in 2014, she opened Firm Forward, LLC and consults independently to foreign IP law firms in the areas of law firm management and efficiency, and business growth.


Elyssa is a native speaker of American English and has professional proficiency in Spanish and Portuguese.

Relevant speaking engagements:

November 2016 – AIPLA Webinar Panelist for a program on Cost Effective Trademark Practices

May 2016 – Panelist during the AIPLA Spring Meeting for the program on Cost Effective Trademark Practices

May 2015 – Led a Table Topic at the INTA Annual Meeting in San Diego - Meeting Needs and Managing Expectations for Expanding Trademark Protection in Developing Countries

January, 2015 – Panelist for AIPF program on client engagement (webinar)

July, 2014 – Panelist for GIPC in Washington, DC at their program during The World Cup, addressing anti-counterfeiting measures in Brazil

February, 2014 – Moderated a program at an INTA pre-annual meeting reception in Rio de Janeiro

Relevant publication:

“Law Firm Marketing and Business Development Now.” The Trademark Lawyer. Issue 3 2015.     Pages 29-31. Print.


  • twitter
  • LinkedIn
  • YouTube
  • RSS

All Contents Copyright © 1996-2019 Practising Law Institute. Continuing Legal Education since 1933.

© 2019 PLI PRACTISING LAW INSTITUTE. All rights reserved. The PLI logo is a service mark of PLI.