transcript   Transcript

Development and Implementation of an IP Licensing Program

Recorded on: Jan. 11, 2017
Running Time: 00:57:15

Full Transcript:

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Taken from the Web Program IP Issues in Business Transactions 2017 New York recorded January, 2017 in New York.

Development and Implementation of an IP Licensing Program [00:57:15]
  • Determining which IP to license
  • Assessing business objectives: protection of market share, price advantage in competition, revenue generation, and more
  • The process, the license, and setting appropriate goals
  • Leveraging litigation to incentivize infringers to become licensees

The purchase price of this segment includes the following article from the Course Handbook available online:

  • Administering an IP Licensing Program
    Alfred R. Fabricant

Presentation Material

  • Development and Implementation of an IP Licensing Program
    Mark S. Raskin
Mark S Raskin ~ Partner, Mishcon de Reya New York LLP
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