transcript   Transcript

Development and Implementation of an IP Licensing Program (SF)

Recorded on: Feb. 9, 2018
Running Time: 00:57:22

Full Transcript:

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Taken from the Web Program IP Issues in Business Transactions 2018 Recorded February 2018 in San Francisco

Development and Implementation of an IP Licensing Program [00:57:22]

  • Determining which IP to license
  • Assessing business objectives: protection of market share, price advantage in competition, revenue generation, and more
  • The process, the license, and setting appropriate goals
  • Leveraging litigation to incentivize infringers to become licensees

Presentation Material

  • Development and Implementation of an IP Licensing Program
    Mary A. Fuller
  •  Development and Implementation of an IP Licensing Program (Handout)
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