FacultyFaculty/Author Profile

Despina Kartson

Jones Day
Global Director, Business Development & Communications
New York, NY, USA

Despina has extensive experience in global business development, marketing, and communications, including strategic planning, practice and client development, public relations, creative services, and internal, external, and online communications. She leads the global business development & communications department for Jones Day, the largest U.S. law firm, spanning 42 offices across five continents. In this role she works with Firm leadership and lawyers to develop and implement strategy around client development, marketing, communications, and media relations.

Prior to joining Jones Day in 2016, Despina served as chief business development & marketing officer at Morgan Lewis for three years and was chief marketing officer at Latham & Watkins for nine years. While at Morgan Lewis she was instrumental in setting the strategic direction and overseeing the operational implementation of the firm's client development, marketing, and communications programs. During this time she led the firm's re-branding and website projects. The firm received numerous industry recognitions for these projects, including winner of the People's Choice Award as part of Sitecore's 2015 Experience Awards in North America.

At the start of her career, Despina worked in print and broadcast media for the ABC affiliate TV station in Toledo, Ohio and for the Associated Press in New York. She began her legal career as a litigation paralegal at Thompson Hine and with White & Case where she transitioned into litigation support/e-discovery and published two books on the subject. She later worked as an assistant IT director for Cravath, Swaine & Moore and moved into business development and sales for two companies that provide outsourcing services to law firms and professional service firms. She is also contributing author of Building Rainmakers: The Definitive Guide to Business Development for Lawyers.

Despina received a Bachelor of Science in Journalism from Bowling Green State University. She is a Fellow of the College of Law Practice Management. She is a member of the New York Local Steering Committee of the LMA (Legal Marketing Association) and winner of the Susan Benjamin Legacy Award from the Metro New York LMA chapter, which is a lifetime achievement award given to a long-standing member who has left a distinguishable mark on the chapter. Despina is also a frequent moderator and panelist at legal marketing conferences.

Despina Kartson is associated with the following items:
Web Segment  Web Segment Business Development Coaching from Chief Marketing Officers - All Star Business Development for Lawyers 2018, Monday, March 05, 2018
MP3 Audio  MP3 Audio Business Development Coaching from Chief Marketing Officers - Business Development Coaching from Chief Marketing Officers, Monday, March 05, 2018
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Business Development Coaching from Chief Marketing Officers - Business Development Coaching from Chief Marketing Officers, Monday, March 05, 2018
On-Demand Web Programs  On-Demand Web Programs All Star Business Development for Lawyers 2018, Thursday, March 08, 2018, New York, NY

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