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Copyright, Content and Trademark Licensing

Recorded on: Mar. 8, 2017
Running Time: 01:15:21

Full Transcript:



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Taken from the Web Program Advanced Licensing Agreements 2017 recorded March, 2017 in New York.

Copyright, Content and Trademark Licensing [01:15:21]

• Impact of digital distribution and media on licensing issues
• Structuring the acquisition of rights in content: licenses vs. assignments and works made for hire
• The latest developments involving copyright termination of transfers and licenses
• Licensing rights in preexisting content vs. newly created content
• Licensing for social media and user-generated content
• Key contract issues and negotiating points in content licenses
• The latest on quality control considerations
• Advanced considerations in trademark and brand licensing
• Sample licensing provisions
• Case law update and licensing implications
• Implementing a brand licensing program


The purchase price of this segment includes the following article from the Course Handbook available online:

  • Advanced Trademark Licensing (PowerPoint slides)
    Tiki Dare
  • Copyright and Content Licensing
    Kenneth M. Kaufman
  • Advanced Business Issues in Trademark Licensing
    Paula Jill Krasny

Presentation Material

  • Copyright and Content Licensing
    Kenneth M. Kaufman
  • How To Establish A Brand Licensing Program
    Oliver Herzfeld
(s)
Oliver Herzfeld ~ Senior Vice President & Chief Legal Officer, Beanstalk
Kenneth M Kaufman ~ Manatt, Phelps & Phillips, LLP
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