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Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added

Recorded on: Oct. 19, 2017
Running Time: 01:15:35

Full Transcript:



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Taken from the Web Program Advertising Law Institute 2017 recorded October 2017 in San Francisco.

Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added [01:15:35]
  • Media buying deals into which content production has “crept”
  • How do you negotiate those deals? 
  • Are the standard insertion orders used in the media world adequate to protect the brand?  What are SAG-AFTRA and rights clearance implications? 
  • Add 15 minutes and talk with Brian about adding FTC enforcement updates, e.g. influencers

Speaker:    Brian G. Murphy

Presentation Material

  • Content Creep: Media Deals with Custom Content, Native Advertising, and Other Value-Added Elements
    Brian G. Murphy
(s)
Brian G Murphy ~ Frankfurt Kurnit Klein & Selz PC
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