transcript   Transcript

Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added

Recorded on: Oct. 19, 2017
Running Time: 01:15:35

Full Transcript:

If you are a Privileged Member, just log in and start reading now! If you are not a Privileged Member, please click here to learn how unlimited access to PLI programs may be right for you and your firm.

To access the streaming media of this presentation, please purchase the corresponding seminar segment.

Taken from the Web Program Advertising Law Institute 2017 recorded October 2017 in San Francisco.

Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added [01:15:35]
  • Media buying deals into which content production has “crept”
  • How do you negotiate those deals? 
  • Are the standard insertion orders used in the media world adequate to protect the brand?  What are SAG-AFTRA and rights clearance implications? 
  • Add 15 minutes and talk with Brian about adding FTC enforcement updates, e.g. influencers

Speaker:    Brian G. Murphy

Presentation Material

  • Content Creep: Media Deals with Custom Content, Native Advertising, and Other Value-Added Elements
    Brian G. Murphy
Brian G. Murphy ~ Frankfurt Kurnit Klein & Selz PC
Transcript FAQ's
  • How Can I Access Transcripts?
    You must be a Member in good standing.

  • Can I access the Video?
    Yes, you can access the video if you have the Adobe Flash plugin installed. Click on the video camera icon when you mouse over each paragraph. The media will begin playback at that point.

  • Can I get CLE credit for reading the transcript?
    No, CLE credit cannot be earned for reading a transcript. CLE credit is issued only for verified attendance while watching a web program. If seeking credit, please verify the program's eligibility for credit and expiration date in your jurisdiction on the web segment launch page before commencing the program.

  • twitter
  • LinkedIn
  • YouTube
  • RSS

All Contents Copyright © 1996-2018 Practising Law Institute. Continuing Legal Education since 1933.

© 2018 PLI PRACTISING LAW INSTITUTE. All rights reserved. The PLI logo is a service mark of PLI.