On-Demand   On-Demand Web Programs

Advertising Law Institute 2017

Released on: Oct. 20, 2017
Running Time: 11:38:20

New media outlets and the growing importance of social networking continue to create new challenges for advertisers, who are fighting harder than ever to preserve and increase market share and to reach their consumers effectively. This program — updated to reflect current legal trends cutting across the advertising industry — is led by an expert faculty who will provide important strategies needed to stay on top of a continually evolving digital landscape. Top in-house and firm practitioners will share their expertise and provide practical tips for managing risk and avoiding pitfalls that arise when running interactive advertising campaigns. Covering topics such as promotions and sweepstakes, mobile advertising challenges, privacy considerations, claim substantiation and more, this expansive program will equip you with the tools you need to practice advertising law today.

You will learn:

  • Navigate recent challenges involving influencers
  • Review programmatic opportunities and challenges from the publisher's perspective
  • Discover strategies for managing comparative advertising issues
  • Manage online behavioral advertising and big data challenges
  • Learn important takeaways regarding labeling and disclosures
  • Explore strategies for complying with TCPA regulations
  • Analyze effective pricing and incentive structures that work  

Special Feature:

Earn one hour of ethics credit

Firm attorneys, in-house counsel, marketing executives, and allied professionals who practice in the fields of contracts, advertising, media, communications, trademark, and consumer protection law will benefit from this program.

Lecture Topics [Total time 11:38:20]

Segments with an asterisk (*) are available only with the purchase of the entire program.


  • Welcome and Opening Remarks* [00:08:36]
    Holly A. Grochmal, Robert H. Newman
  • Claim Substantiation and Comparative Advertising [01:02:31]
    Jordan Mitchell Heinz
  • Best Practices for Running Promotions and Sweepstakes [01:03:28]
    Brendan Healey
  • Hot Topics in the Digital Ecosystem [01:01:20]
    Holly A. Grochmal
  • Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective [01:02:15]
    Liisa M. Thomas
  • Sponsorship and Branded Entertainment – Big Names, Big Responsibility [01:00:35]
    Robert H. Newman
  • TCPA Best Practices for Advertisers [00:59:35]
    Marc S. Roth
  • Content Creep: Media Deals with Custom Content, Native Advertising and Other Value-Added [01:15:35]
    Brian G. Murphy
  • Publisher Liability and Regulated Industries [01:01:25]
    Laura Altieri
  • Lessons in Disclosures on Packaging and Labeling [00:59:15]
    Sheila A. Millar
  • Ethics of Advertising [01:02:40]
    Jason W. Gordon
  • Digital Incentives, Pricing and Data in the Advertising Space [01:01:05]
    Nerissa Coyle McGinn

Presentation Material


  • COMPLETE COURSE HANDBOOK
  • Varieties of Advertising Claims and How to Substantiate Them
    Jordan Mitchell Heinz
  • Best Practices for Running Contests and Sweepstakes
    Brendan Healey
  • And the Winner is…
    Holly A. Grochmal
  • Big Data and Online Behavioral Advertising: An Advertiser's Perspective
    Liisa M. Thomas
  • Sponsorship and Branded Entertainment: Big Names, Big Responsibility
    Robert H. Newman
  • TCPA Best Practices for Advertisers
    Marc S. Roth
  • Content Creep: Media Deals with Custom Content, Native Advertising, and Other Value-Added Elements
    Brian G. Murphy
  • Shooting the Messenger: Publisher Liability for Vice Advertising
    Laura Altieri
  • Lessons in Disclosures on Packaging and Labeling
    Sheila A. Millar
  • The Ethics of Advertising
    Jason W. Gordon
  • Loyalty Programs, Digital Incentives, Pricing and Data in the Advertising Space
    Nerissa Coyle McGinn
Co-Chair(s)
Holly A. Grochmal ~ Division General Counsel- Sales and Commercial Transactions, Pandora Media, Inc.
Robert H. Newman ~ Loeb & Loeb LLP
Speaker(s)
Laura Altieri ~ Intellectual Property and Marketing Counsel, Airbnb via Flex by Fenwick
Jason W. Gordon ~ Reed Smith LLP
Brendan Healey ~ Mandell Menkes LLC
Jordan Mitchell Heinz ~ Kirkland & Ellis LLP
Nerissa Coyle McGinn ~ Loeb & Loeb LLP
Sheila A. Millar ~ Keller & Heckman LLP
Brian G. Murphy ~ Frankfurt Kurnit Klein & Selz PC
Marc S. Roth ~ Davis Wright Tremaine LLP
Liisa M. Thomas ~ Sheppard Mullin Richter & Hampton LLP
General credit information about this format appears below. For credit information specific to this program, please choose your jurisdiction(s) in the Credit Information box on the right-hand side of this page.

PLI’s live and on-demand webcasts are single-user license products intended for an individual registrant only. Credit will be issued only to the individual registered.


U.S. MCLE States

Alabama:  PLI’s on-demand web programs qualify as “online” credit. Attorneys are limited to 6 credits of online programs per reporting period.

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Arizona:  PLI’s on-demand web programs qualify as “interactive CLE” credit. There is no limit to the number of credits an attorney can earn via interactive CLE programs.

Arkansas:  PLI’s on-demand web programs are not approved for Arkansas CLE credit.

California:  PLI’s on-demand web programs qualify as “participatory” credit. There is no limit to the number of credits an attorney can earn via participatory programs.

Colorado:  All PLI products can fulfill Colorado’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Connecticut: Effective January 1, 2017, all PLI products can fulfill Connecticut’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Delaware:  PLI’s on-demand web programs qualify as “eCLE” credit. Attorneys are limited to 12 credits of eCLE per reporting period, no more than 6 of which may be audio-only.

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Idaho:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 15 credits of self-study per reporting period.

Illinois:  All PLI products can fulfill Illinois' CLE requirements for experienced attorneys. There is no limit to the number of credits an attorney can earn via PLI products.

Indiana:  PLI’s on-demand web programs qualify as “distance education” credit. Attorneys are limited to 9 credits of distance education per reporting period.

Iowa:  PLI’s on-demand web programs qualify as “unmoderated” credit. Attorneys are limited to 6 credits of unmoderated programs per reporting period.

Kansas:  PLI’s on-demand web programs qualify as “prerecorded” credit. Attorneys are limited to 6 credits of prerecorded programs per reporting period.

Kentucky:  PLI’s on-demand web programs qualify as “non-live” credit. Attorneys are limited to 6 non-live credits per reporting period.

Louisiana:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 4 credits of self-study per reporting period.

Maine:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 5.5 credits of self-study per reporting period.

Minnesota:  PLI’s on-demand web programs qualify as “on-demand” credit. Attorneys are limited to 15 on-demand credits per reporting period.

Mississippi:  PLI’s on-demand web programs qualify as “distance learning” credit. Attorneys are limited to 6 credits of distance learning per reporting period.

Missouri:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 6 credits of self-study per reporting period.

Montana:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 5 credits of self-study per reporting period.

Nebraska:  PLI’s on-demand web programs qualify as “computer-based learning” credit. Attorneys are limited to 5 credits of computer-based learning per reporting period.

Nevada:  PLI’s on-demand web programs qualify as “self-study” credit. There is no limit to the number of credits an attorney can earn via self-study programs.

New Hampshire:  All PLI products can fulfill New Hampshire’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

New Jersey:  PLI’s on-demand web programs qualify as “alternative verifiable learning formats” credit. Attorneys are limited to 12 credits of alternative verifiable learning formats per reporting period.

New Mexico:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 4 credits of self-study per reporting period.

New York

Experienced Attorneys:  All PLI products can fulfill New York’s CLE requirements for experienced attorneys. There is no limit to the number of credits an attorney can earn via PLI products.

Newly Admitted Attorneys:  PLI’s transitional on-demand web programs can be used to fulfill the requirements for New York newly admitted attorneys. Only professional practice and law practice management credits may be earned via transitional on-demand web programs. Ethics and skills credits may not be earned via on-demand web programs.

North Carolina:  PLI’s on-demand web programs qualify as “online” credit. Attorneys are limited to 6 credits of online programs per reporting period.

North Dakota:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 15 credits of self-study per reporting period.

Ohio:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 12 credits of self-study per reporting period.

Oklahoma:  PLI’s on-demand web programs qualify as “online, on-demand” credit. Attorneys are limited to 6 credits of online, on-demand programs per reporting period.

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Pennsylvania:  PLI’s on-demand web programs qualify as “distance learning” credit. Attorneys are limited to 6 credits of distance learning per reporting period.

Puerto Rico:  All PLI products can fulfill Puerto Rico’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Rhode Island:  PLI’s on-demand web programs qualify as “video replay” credit. Attorneys are limited to 6 video replay credits per reporting period.

South Carolina:  PLI’s on-demand web programs qualify as “alternatively delivered” credit. Attorneys are limited to 6 credits of alternatively delivered programs per reporting period.

Tennessee:  PLI’s on-demand web programs qualify as “distance learning” credit. Attorneys are limited to 8 credits of distance learning per reporting period.

Texas:  All PLI products can fulfill Texas’ CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Utah:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 12 credits of self-study per reporting period.

Vermont:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 10 credits of self-study per reporting period.

Virgin Islands:  All PLI products can fulfill the Virgin Islands’ CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Virginia:  PLI’s on-demand web programs qualify as “pre-recorded” credit. Attorneys are limited to 8 credits of pre-recorded programs per reporting period.

Washington:  All PLI products can fulfill Washington’s CLE requirements. There is no limit to the number of credits an attorney can earn via PLI products.

West Virginia:  PLI’s on-demand web programs qualify as “online” credit. Attorneys are limited to 12 credits of online instruction per reporting period.

Wisconsin:  PLI’s on-demand web programs qualify as “repeated, on-demand” credit. Attorneys are limited to 15 credits of repeated, on-demand programs per reporting period. No ethics credits can be earned via on-demand web programs.

Wyoming:  PLI’s on-demand web programs qualify as “self-study” credit. Attorneys are limited to 6 credits of self-study per reporting period.


CPD Jurisdictions

British Columbia (CPD-BC):  PLI’s on-demand web programs are not eligible for CPD-BC credit unless viewed with at least one other attorney or an articled student. In this case, the credit must be recorded as a “study group.”

Ontario (CPD-ON):  PLI’s on-demand web programs qualify as “recorded” credit. If viewed without a colleague, attorneys are limited to 6 credits of recorded programs per year. If viewed with at least one colleague, there is no limit to the number of credits that can be earned via recorded programs.

Quebec (CPD-QC):  PLI’s on-demand web programs can fulfill Quebec’s CPD requirements.

Hong Kong (CPD-HK):  PLI’s on-demand web programs are not approved for CPD-HK credit.

United Kingdom (CPD-UK):  PLI’s on-demand web programs can fulfill the United Kingdom’s CPD requirements.

Australia (CPD-AUS):  PLI’s on-demand web programs may fulfill Australia’s CPD requirements. Credit limits for on-demand web programs vary according to jurisdiction. Please refer to your jurisdiction’s CPD information page for specifics.

Alberta (CPD-ALBERTA):  All PLI products can fulfill Alberta’s CPD requirements. There is no limit to the number of credits an attorney can earn via PLI products.

Dubai (CLPD-DUBAI):  PLI’s on-demand web programs may fulfill CLPD credit requirements.


Other Credit Types

CPE Credit (NASBA):  Select on-demand web programs qualify as the “QAS Self-Study” delivery method. Please check the Credit Information box on the right-hand side of this page to verify CPE credit availability.

IRS Continuing Education (IRS-CE):  PLI’s on-demand web programs may fulfill IRS-CE requirements. To request IRS-CE credit, please notify PLI at plicredits@pli.edu of your request and include your Preparer Tax Identification Number (PTIN).

Certified Fraud Examiner CPE:  PLI’s on-demand web programs may fulfill Certified Fraud Examiner CPE requirements. To request CPE credit or find out which programs offer CPE, please contact PLI at plicredits@pli.edu.

IAPP Continuing Privacy Credit (CPE):  PLI’s on-demand web programs may fulfill Privacy CPE credit requirements.

HR Recertification (HRCI):  PLI’s on-demand web programs may fulfill HR credit requirements.

SHRM Recertification (SHRM):  PLI’s on-demand web programs qualify as "self-paced" credit. SHRM professionals are limited to 30 credits of self-paced programs per recertification period.

Compliance Certification Board (CCB):  PLI’s on-demand web programs qualify as “self-study” credit. Candidates are limited to 10 self-study credits per 12-month period, and certification holders are limited to 20 self-study credits per 2-year renewal period.

Certified Anti-Money Laundering Specialists Certification (CAMS):  PLI’s on-demand web programs are not approved for CAMS credit.

New York State Social Worker Continuing Education (SW CPE):  PLI’s on-demand web programs are not approved for SW CPE credit.

American Bankers Association Professional Certification (ABA):  PLI’s on-demand web programs may fulfill ABA credit requirements.

Certified Financial Planners (CFP):  PLI’s on-demand web programs are not approved for CFP credit.

 

Related Items

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Advertising Law Institute 2019 (San Francisco, CA) Oct. 17 - 18, 2019
Advertising Law Institute 2019 (Chicago, IL) Sep. 12 - 13, 2019
Hot Topics in Advertising Law 2019 (New York, NY) Jun. 20, 2019
Advertising Law Institute 2018 (San Francisco, CA) Oct. 18 - 19, 2018

On-Demand  On-Demand Programs

Hot Topics in Advertising Law 2018 Jul. 3, 2018

Handbook  Course Handbook Archive

Advertising Law Institute 2018 Holly A. Grochmal, Pandora Media, Inc.
Liisa M. Thomas, Sheppard Mullin Richter & Hampton LLP
Robert H. Newman, Loeb & Loeb LLP
 
Hot Topics in Advertising Law 2018 Ashima A. Dayal, Davis & Gilbert LLP
Tsan Abrahamson, Cobalt LLP
 
Advertising Law Institute 2017 Holly A. Grochmal, Pandora Media, Inc.
Robert H. Newman, Winston & Strawn LLP
 
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- 2016 Attendees


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