transcript   Transcript

Claim Substantiation and Comparative Advertising

Recorded on: Oct. 19, 2017
Running Time: 01:02:31

Full Transcript:

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Taken from the Web Program Advertising Law Institute 2017 recorded October 2017 in San Francisco.

Claim Substantiation and Comparative Advertising [01:02:31]
  • Understanding the different types of advertising claims
  • How does the type of claim affect how that claim can be substantiated? 
  • Practical tips for identifying types of advertising claims and avoiding substantiation pitfalls
  • Best practices for crafting surveys
  • Using trademarks in comparative advertising

Speaker:    Jordan Mitchell Heinz

Presentation Material

  • Varieties of Advertising Claims and How to Substantiate Them
    Jordan Mitchell Heinz
Jordan Mitchell Heinz ~ Kirkland & Ellis LLP
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