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Claim Substantiation and Comparative Advertising

Recorded on: Oct. 25, 2018
Running Time: 01:05:08

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Taken from the Web Program Advertising Law Institute 2018 Recorded October, 2018 in San Francisco [01:05:08]
  • Breaking down the different types of advertising claims
  • How types of claims affect how claims can be substantiated
  • Strategies and best practices for identifying types of advertising claims and avoiding substantiation pitfalls
  • How to utilize trademarks in comparative advertising

Jordan Mitchell Heinz

The purchase price of this Web Program segment includes the following article from the Course Handbook available online:

  • Varieties of Advertising Claims and How to Substantiate Them (Substantive Outline)
    Jordan M. Heinz
Presentation Material
  • Varieties of Advertising Claims and How to Substantiate Them
    Jordan Mitchell Heinz
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      Jordan Mitchell Heinz ~ Kirkland & Ellis LLP
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