FacultyFaculty/Author Profile
Christopher R. Lockard

Christopher R. Lockard

The Clorox Company
Corporate Counsel
Oakland, CA, USA


Chris Lockard is Corporate Counsel at The Clorox Company, where he advises an array of leading consumer brands including Brita, Glad, Kingsford, Hidden Valley Ranch and Burt's Bees on issues involving their marketing and promotional work on digital and interactive media platforms. He also serves as the company's lead counsel on consumer privacy and data security issues globally, as well as the lead attorney for the Brita business.

Chris regularly advises on and negotiates contracts involving content licensing, talent rights, branded entertainment, sponsorships, integrated marketing campaigns and contests and sweepstakes. His work includes advising marketing and creative services professionals on advertising and promotional activities on social media platforms like Facebook, Twitter and YouTube, the production of commercials, online videos and branded programming, and the creation and hosting of websites, blogs and internal and external social networking environments. 

Prior to joining Clorox, Chris was an associate at Pillsbury Winthrop Shaw Pittman LLP in San Francisco, where he practiced intellectual property and corporate law and advised clients on copyright and trademark licensing, entertainment and publishing projects, digital music and website issues, mergers and acquisitions, corporate governance and private equity transactions. He also spent four years working on public policy issues for a nonprofit organization in Washington, D.C.

Chris currently serves as the Chair of the Copyright Committee of the State Bar of California Intellectual Property Section. He holds a law degree from the University of California, Hastings College of the Law, where he graduated magna cum laude and served as Editor-in-Chief of the Hastings Law Journal. He also received a journalism degree from Northwestern University and a master's degree from The Johns Hopkins University.

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