FacultyFaculty/Author Profile
Christopher A. Cole

Christopher A. Cole

Crowell & Moring LLP

Washington, D. C., DC, USA

Christopher Cole is the co-chair of Crowell & Moring's Advertising & Product Risk Management Group in the Washington, D.C. office, which was named as a Law360 Practice Group of the Year for Consumer Protection in 2013.

Chris practices complex commercial litigation and is well-known for defending companies accused of false advertising and deceptive or unfair trade practices. He handles investigations and litigation before the Federal Trade Commission (FTC) and other agencies. And, he has successfully resolved dozens of matters before the National Advertising Division (NAD) and the National Advertising Review Board (NARB), where he has achieved some of the most notable results for his clients in that forum over the last decade. As part of his work for advertisers, Chris regularly advises regarding the development, substantiation, approval, and defense of advertising campaigns. Chris also handles many other types of cases, including consumer class actions, unfair competition, intellectual property, commercial litigation, and government enforcement proceedings.

Chris's clients include some of the world's leading companies in industries such as food and beverages, media and telecommunications, and consumer products. He frequently represents companies that have difficult product development, reputational, and marketing concerns that require multifaceted regulatory or litigation solutions.

Chris has been ranked among the top false advertising litigators in the country for many years by Chambers & Partners, which has in various editions quoted clients who have described him as a "superstar," "incredibly responsive," "outstanding," "cost-conscious," "hard-working," and have said that he "gets to the heart of the concept quickly and understands the advertising motivation in relation to the law."

He is a vice-chair of the American Bar Association's Section of Antitrust Committee on Advertising Disputes and Litigation and an editor of the ABA's major treatise on Consumer Protection Law and Developments.

Representative Matters

  • Represent AT&T in a variety of advertising matters such as an NAD challenge to competitor's advertising campaign that disparaged the client's service as slow, outdated, and incapable of meeting the needs of modern households, and litigation that successfully put a stop to a competitor's campaign that suggested subscribers would have to install huge, ugly cable boxes in their yards in order to obtain service.
  • Successfully defended Zero Technologies, an upstart water pitcher filtration maker against simultaneous NAD and false advertising litigation cases, as well as in subsequent NAD and NARB challenges.
  • Obtained broad recommendations from NAD on behalf of international television set manufacturer, resulting in competitor discontinuing campaign claiming sweeping superiority in 3D picture quality.
  • On behalf of MillerCoors, obtained an injunction that put a stop to a disparaging advertising campaign by Anheuser-Busch.
  • Successfully defended Dyson against false advertising litigation by Hoover that sought a stop to its most iconic advertising claims.
  • Represent a major consumer products company in coordinated response to Federal Trade Commission investigation and related class action litigation.
  • Represent a major Internet company in response to FTC inquiries relating to its popular products.
  • Provide comprehensive marketing, advertising and regulatory counsel service to a major consumer products and personal care products manufacturer, across all of its product lines.


Admitted to practice: District of Columbia, Massachusetts (inactive), U.S. District Courts for the District of Columbia, Maryland, and Eastern District of Wisconsin, and U.S. Courts of Appeals for the D.C. Circuit, Federal Circuit, and Court of Veterans Benefits Claims


Past Chair and General Counsel, Asthma and Allergy Foundation of America (AAFA)
Vice Chair, ABA Antitrust Section, Committee on Private Advertising Litigation
Editor, ABA Treatise on Consumer Protection Law and Developments

Speeches & Presentations

  • "Navigating the Lanham Act Litigation Frontier—Determining When to Bring Claims; Fighting for an Injunction; Obtaining Proper Relief," ACI's Advertising Disputes Conference, New York, NY (November 11, 2014). Presenter: Christopher A. Cole.
  • "Brands in Battle: Comparative Advertising Key Cases," Brand Activation Association 36th Annual Marketing Law Conference, Chicago, IL (November 6, 2014). Presenter: Christopher A. Cole.
  • "Key Issues in Advertising and Marketing in the Healthcare Industry," Crowell & Moring's Healthcare Ounce Of Prevention Seminar (HOOPS), Washington, D.C. (October 27-28, 2014). Presenters: Christopher A. Cole and David Ervin.
  • "Advertising Practices: Social Media, Endorsements & Overstock," 2014 Retail Law Conference, Charlotte, NC (October 15-17, 2014). Presenters: Cheryl A. Falvey, Christopher A. Cole, and David Ervin.
  • "Show and Tell: What Message Does Your Product Demonstration Convey?" What's New in Advertising Law, Claim Support & Self-Regulation? NAD Annual Conference 2014, New York, NY (September 29-30, 2014). Moderator: Christopher A. Cole.
  • "Performance Sportswear Testing & Risk in Advertising," SFIA Legal Task Force Thought Leadership Webinar, Silver Spring, MD (September 11, 2014). Panelist: Christopher A. Cole.
  • "Private Lawsuits Against False Advertising," IV International Forum of Consumer Protection – Advertising and Law (August 26-27, 2014). Presenter: Christopher A. Cole.
  • "Retail Privacy and Cybersecurity Seminar: How to Avoid Making the Headlines," Crowell & Moring Seminar (May 15, 2014). Presenters: Robin B. Campbell, Christopher A. Cole, Jeffrey L. Poston, and Evan D. Wolff.
  • "The Gathering Data Security Storm: Is the Government Helping?" 2014 ANA Advertising Law & Public Policy Conference, Washington, D.C. (April 23-24, 2014). Presenter: Christopher A. Cole.
  • "What's in a Claim? Principles and Requirements of Claim Substantiation," 35th Annual BAA/PMA Marketing Law Conference, Chicago, Illinois (November 18-20, 2013). Panelist: Christopher A. Cole.
  • "September Consumer Protection Update," ABA Section of Antitrust Law, Consumer Protection, Private Advertising Litigation, Privacy and Information Security, and Corporate Counseling Committees Webinar (September 20, 2013). Panelists: Christopher A. Cole, Cheryl A. Falvey, and Michael L. Kuppersmith.
  • "Sustainable 'Green Advertising': Implications of FTC's Guidelines for Public, Private, and Self-Regulation," WLF Web Seminar (February 21, 2013). Presenters: Christopher A. Cole and Natalia R. Medley
  • "Consumer Protection and What Obama's 2nd Term Means to Your Business (Including Advertising; Data/Privacy Protection; Product Safety & More)," Association of Corporate Counsel San Francisco Bay Area Chapter, San Francisco and Palo Alto, CA (February 12-13, 2013). Presenters: Bridget E. Calhoun; Christopher A. Cole; Cheryl A. Falvey; John Fuson.

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