transcript   Transcript

Celebrities, Social Media, and E-commerce

Recorded on: May. 4, 2017
Running Time: 00:59:36

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Taken from the Web Program Fashion and Retail Law 2017: Trends and Developments recorded May, 2017 in New York.

Celebrities, Social Media, and E-commerce [00:59:36]
  • Trends affecting e-commerce in retail and fashion
  • Legal issues raised by the use of social media as a marketing tool, and what to do when your brand becomes the subject of a tweetstorm
  • The changing policy front on data privacy
  • How to manage celebrity designers and endorsers

Speakers: Paula L. Barnes, Seth Blinder, Laurie J. Gentile, Lois F. Herzeca


The purchase price of this segment includes the following article from the Course Handbook available online:

  • Gibson, Dunn & Crutcher LLP, International Cybersecurity and Data Privacy Outlook and Review 2017 (January 31, 2017)
    Lois F. Herzeca, Howard S. Hogan
(s)
Paula Barnes ~ Senior Counsel, Macy's, Inc.
Seth Blinder ~ Chief Consumer Privacy Officer, Goldman Sachs & Co
Laurie J Gentile ~ Senior Vice President & Deputy General Counsel, Nine West Holdings, Inc.
Lois F Herzeca ~ Gibson, Dunn & Crutcher LLP
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