FacultyFaculty/Author Profile
Bruce P. Keller

Bruce P. Keller

United States Attorney's Office
Assistant U.S. Attorney, Special Counsel to the U.S. Attorney, District of New Jersey
Newark, NJ, USA

Bruce Keller currently serves as an Assistant United States Attorney for the District of New Jersey.  Before that, Bruce led the intellectual property litigation practice at Debevoise & Plimpton LLP where he specialized in handling complex cases, often of first impression, that required more care, thought, creativity and diligence than the typical dispute. While at Debevoise, he was considered the “go-to” lawyer for intellectual property and entertainment litigation involving copyright, trademark, false advertising, First Amendment, rights of publicity and related matters and was also active in the firm’s Privacy and Data Security practice. 

During his career, Mr. Keller litigated a number of widely publicized cases on behalf of ABC, CBS and NBC against Aereo (involving copyrights to their over- the-air broadcasts); Sony Pictures (involving the mega-hit motion picture Spider-Man and the made-for-television movie “Who is Clark Rockefeller?"); Amazon (involving its Kindle device); Howard Stern and CBS Radio (over the on-air handling of cremated remains); the National Football League (involving multiple trademark and copyright matters including the copyright in the design of the Super Bowl® trophy); clothing retailer The Gap (involving the famous Gap trademark); Time and The New York Times Company (involving their right to distribute electronic versions of their publications); and The Washington Post Company, USA Today and CNN (involving the copyrights to their websites). Mr. Keller also developed and implemented the intellectual property protection and anti-counterfeiting program used by The Statue of Liberty-Ellis Island Foundation, Inc., the organization that raised the money for the restoration of the Statue of Liberty and Ellis Island by licensing its logos and trademarks.

Mr. Keller is the co-author of two treatises. The first, with Jeffrey Cunard, is Copyright Law: A Practitioner’s Guide (Second Edition, 2015), published by Practising Law Institute. The second, The Law of Advertising, Marketing and Promotions (Law Journal Press 2011), was written with David Bernstein, a partner at Debevoise & Plimpton.

Mr. Keller, along with Mr. Cunard, also taught at Harvard Law School and was a Fellow at its Berkman Center for Internet and Society. In May 2008, both received the Berkman Award, the Center’s highest honor, for their pro bono service as lawyers, educators and co-directors of the Center’s clinical program.

He also was an Advisor to the American Law Institute’s Restatement of the Law: Unfair Competition, and is a member of the Advisory Boards of BNA’s Patent, Copyright and Trademark Journal, the Advertising Compliance Service and The Entertainment Law Reporter, among others. He has been Counsel to the International Trademark Association (“INTA”), including in connection with the INTA’s amicus brief in the landmark Taco Cabana trade dress case.

Mr. Keller received a B.S. from Cornell University in 1976 and his J.D. from Boston University in 1979.

Bar Admissions: New York, Massachusetts, New Jersey


Boston University School of Law, 1979, J.D.

Cornell University, 1976, B.S.

Bruce P. Keller is associated with the following items:
Treatise  Treatise Copyright Law: A Practitioner's Guide (Second Edition) - Copyright Law: A Practitioner's Guide
Treatise Chapters  Treatise Chapters Where Is Copyright Policy Headed? - Looking Ahead: The Impact of the 2016 Election on Key Legal Issues, Monday, January 30, 2017
Web Segment  Web Segment Intellectual Property Law - Communications Law in the Digital Age 2017, Monday, November 13, 2017
MP3 Audio  MP3 Audio Intellectual Property Law - Intellectual Property Law , Monday, November 13, 2017
Transcripts  Transcripts Intellectual Property Law - Intellectual Property Law , Monday, November 13, 2017
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Intellectual Property Law - Intellectual Property Law , Monday, November 13, 2017
On-Demand Web Programs  On-Demand Web Programs Communications Law in the Digital Age 2017, Friday, November 17, 2017, New York, NY
CHB Chapters  CHB Chapters Bruce P. Keller and Jeffrey P. Cunard, Ch. 10: Clearing Rights; and Appendix 10A, Practising Law Institute, Copyright Law: A Practitioner’s Guide (2nd Edition) (November 2017) - Fashion and Retail Law 2018: Trends and Developments, Tuesday, May 01, 2018

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