transcript   Transcript

Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective

Recorded on: Oct. 19, 2017
Running Time: 01:02:15

Full Transcript:

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Taken from the Web Program Advertising Law Institute 2017 recorded October 2017 in San Francisco.

Big Data and Online Behavioral Advertising (OBA): An Advertiser’s Perspective [01:02:15]
  • Where does big data come from and how can businesses legally get more data?
  • Red flags to think about when negotiating agreements with vendors who are offering information for sale
  • Legal restrictions, risks, and requirements governing use of consumer data in mobile and online applications
  • Handling cross-platform data collection and use
  • Future of big data and trends in the law

Speaker:    Liisa M. Thomas
(IAPP Privacy credit for Privacy Professionals)

Presentation Material

  • Big Data and Online Behavioral Advertising: An Advertiser's Perspective
    Liisa M. Thomas
Liisa M. Thomas ~ Sheppard Mullin Richter & Hampton LLP
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