transcript   Transcript

Best Practices for Running Promotions and Sweepstakes

Recorded on: Oct. 19, 2017
Running Time: 01:03:28

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Taken from the Web Program Advertising Law Institute 2017 recorded October 2017 in San Francisco.

Best Practices for Running Promotions and Sweepstakes [01:03:28]

The Internet, and social and mobile media provide companies with many opportunities to promote their products and services. But doing so can get complicated quickly because of the many federal, state, and local laws that govern each digital sweepstakes or skill contest that ask consumers to text, vote, click, comment, and follow. Learn about the hot button legal issues for sweepstakes and contests in new media, including:

  • When does a “call to action” become “consideration” for purposes of the sweepstakes law?
  • Skill contests versus chance-based promotions
  • Complying with disclosure requirements in 140 characters or less

Speaker:    Brendan Healy

Presentation Material

  • Best Practices for Running Contests and Sweepstakes
    Brendan Healey
(s)
Brendan Healey ~ Mandell Menkes LLC
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