FacultyFaculty/Author Profile
Benjamin R. Mulcahy

Benjamin R. Mulcahy

Sheppard, Mullin, Richter & Hampton LLP

Los Angeles, CA, USA

Benjamin R. Mulcahy is a partner in Sheppard Mullin's Entertainment, Technology and Advertising Practice Group. He is co-chair of the firm's Advertising Industry and Sports Industry Teams.

Mr. Mulcahy represents and counsels major film studios, broadcast and cable television networks, retailers, consumer brands and their agencies.  His practice includes sports and entertainment marketing, interactive marketing, e-commerce and branded entertainment, preparing endorsement and sponsorship agreements, implementing and avoiding ambush marketing campaigns, preparing and negotiating joint promotion alliances, analyzing and licensing copyright, trademark, publicity and other intellectual property rights, reviewing and clearing long-form and short-form advertising copy in all media, structuring user-generated and professionally-produced content distribution and monetization initiatives, complying with privacy concerns, preparing advertising agency and media agreements, and advising clients in complying with state and federal anti-lottery and anti-gambling regulations governing fantasy sports platforms, online and mobile gaming platforms and some of the highest profile on-line and off-line contest and sweepstakes promotions in the country.

Mr. Mulcahy has been ranked as one of the country's leading attorneys by The National Law Journal, which named him at the age of 36 to its annual "40 Under 40" list. Mr. Mulcahy received a prestigious Burton Award, one of the highest literary honors in law, in 2008 for his legal writing on the virtual world Second Life. He has been consistently selected for inclusion in the annual editions of Chambers USA: America's Leading Lawyers, has been consistently named a Super Lawyer in both New York and Southern California by the editors of Law & Politics, and has been recognized by Lawdragon Magazine and by the Legal 500 as one of the leading Film, Television and Advertising lawyers in America.

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