FacultyFaculty/Author Profile

August T. Horvath

Kelley Drye & Warren LLP

New York, NY, USA

August T. Horvath

August Horvath is a partner in the firm's New York office. He focuses his practice on advertising law and antitrust matters.

Mr. Horvath represents clients in private false advertising and deceptive practices litigation before the Federal Trade Commission's (FTC) Consumer Protection Bureau and the National Advertising Division (NAD) of the Council of Better Business Bureaus, and in courts around the country.

Mr. Horvath’s antitrust experience includes litigating both civil and criminal cases before the Department of Justice (DOJ) Antitrust Division; FTC investigations and litigation related to conduct and mergers and acquisitions; self-regulatory challenges before the NAD and network advertising clearance services; and private litigation, including class actions with millions of class members.

Mr. Horvath provides legal counsel to assist clients with establishing marketing programs that comply with advertising rules and regulations from the outset of their marketing plan development. His graduate training and hands-on experience in survey research and statistical analysis have enhanced his skills in developing substantiation protocols, designing and assessing research into the implied meaning of advertising claims and working with and against expert witnesses.

Mr. Horvath has helped a wide variety of companies in fields such as pharmaceuticals, retailing, sporting and other consumer goods, and online Internet services reach their marketing, distribution and competitive goals, while overcoming complex challenges of advertising law and antitrust barriers.


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