FacultyFaculty/Author Profile
Ashima A. Dayal

Ashima A. Dayal

Davis & Gilbert LLP

New York, NY, USA


Ashima A. Dayal is a partner in the Advertising, Marketing & Promotions; Entertainment, Media & Sports; Intellectual Property; and Digital Media Practice Groups of Davis & Gilbert. Ms. Dayal is also a member of the firm’s Diversity Committee. Her practice concentrates on advising the firm’s advertising, media  and entertainment clients on all aspects of copyright, trademark, right of publicity, and defamation law. Additionally, she has considerable experience resolving complex issues and disputes raising false advertising, unfair competition, misappropriation of idea, e-commerce and contract concerns, and she regularly participates in all manner of civil litigation (including infringement suits and consumer class actions), government investigations and other adversarial proceedings related to these areas of law. Ms. Dayal has argued before the U.S. Patent and Trademark Office, the U.S. Court of Appeals for the Second Circuit, the Southern District of New York, and the National Advertising Review Board and the National Advertising Division of the Council of Better Business Bureaus. She also counsels clients on entertainment union and guild issues pertaining to television, radio and Internet advertising.

Ms. Dayal negotiates, drafts and reviews a wide array of agreements on both the advertiser and advertising agency sides, including licenses for use of entertainment, fine art and literary materials, production agreements, talent agreements, sponsorship agreements, agency/client agreements and contracts in the new media field. Ms. Dayal has been recognized by The Legal 500 United States in the area of intellectual property: copyright (2014-2017) and in the area of advertising and marketing (2017). She has also been recognized in Media Law International’s rankings (2015-2017) for her work in the area of media law. She is a regular speaker on intellectual property and marketing law issues and has lectured at the Fashion Institute of Technology, Laboratory Institute of Merchandising (LIM College) and Fordham University among others.

Ashima A. Dayal is associated with the following items:
Course Handbooks  Course Handbooks Hot Topics in Advertising Law 2017
Hot Topics in Advertising Law 2018
CHB Chapters  CHB Chapters The Ethics of Claim Substantiation - Hot Topics in Advertising Law 2017, Wednesday, June 28, 2017
The Ethics of Claim Substantiation - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Davis & Gilbert LLP, FCC Proposes $13.3M Fine Against Sinclair Broadcast Group for Apparently Violating Sponsorship Identification Rules (January 2018) - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Davis & Gilbert LLP, What We Can Learn from the FTC’s 2017 Privacy and Data Security Update (March 2018) - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Davis & Gilbert LLP, #MeToo and #TimesUp Movements Cause Entertainment and Advertising Industries to Re-Examine Talent Agreements (April 2018) - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Davis & Gilbert LLP, The Ninth Circuit’s “Blurred Lines” Decision: What Advertisers Should Know (April 2018) - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Davis & Gilbert LLP, U.S. Ad Tech Companies Collecting EU Data Must Prepare for the GDPR (April 2018) - Hot Topics in Advertising Law 2018, Tuesday, June 26, 2018
Web Segment  Web Segment Ethics for Advertising Lawyers - Hot Topics in Advertising Law 2018, Thursday, June 28, 2018
Watch What You Say: Hot Button Advertising Issues in Contract Drafting - Hot Topics in Advertising Law 2018, Thursday, June 28, 2018
Listen Up! Music in Advertising - Hot Topics in Advertising Law 2018, Thursday, June 28, 2018
MP3 Audio  MP3 Audio Ethics for Advertising Lawyers - Ethics for Advertising Lawyers, Thursday, June 28, 2018
Watch What You Say: Hot Button Advertising Issues in Contract Drafting - Watch What You Say: Hot Button Advertising Issues in Contract Drafting, Thursday, June 28, 2018
Listen Up! Music in Advertising - Listen Up! Music in Advertising, Thursday, June 28, 2018
MP4 - Mobile Video Seg  MP4 - Mobile Video Seg Ethics for Advertising Lawyers - Ethics for Advertising Lawyers, Thursday, June 28, 2018
Watch What You Say: Hot Button Advertising Issues in Contract Drafting - Watch What You Say: Hot Button Advertising Issues in Contract Drafting, Thursday, June 28, 2018
Listen Up! Music in Advertising - Listen Up! Music in Advertising, Thursday, June 28, 2018
On-Demand Web Programs  On-Demand Web Programs Hot Topics in Advertising Law 2018, Tuesday, July 03, 2018, New York, NY
Live Seminar  Live Seminar Advertising Law Institute 2018, Thursday, September 13, 2018, Chicago, IL
Advertising Law Institute 2018, Thursday, October 18, 2018, San Francisco, CA
Hot Topics in Advertising Law 2019, Tuesday, June 25, 2019, New York, NY
Live Webcast  Live Webcast Advertising Law Institute 2018, Thursday, October 18, 2018, San Francisco, CA
Hot Topics in Advertising Law 2019, Tuesday, June 25, 2019, New York, NY
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