FacultyFaculty/Author Profile
Anthony J. Dreyer

Anthony J. Dreyer

Skadden, Arps, Slate, Meagher & Flom LLP

New York, NY, USA

Anthony Dreyer is a commercial litigator concentrating on intellectual property and sports litigation.

Intellectual Property Litigation and Related Matters:

Mr. Dreyer litigates matters involving trademark, copyright, rights of publicity, false advertising and consumer fraud claims. Among his recent matters, he represented the NBA, NFL, NHL and MLB as amici in a Ninth Circuit appeal involving the unauthorized Internet transmission of television broadcasts. He secured preliminary and permanent injunctive relief on behalf of Virgin Mobile USA in nearly two dozen trademark infringement lawsuits. He has represented the Fresh Del Monte Group in protecting its trademark rights in the United States, Europe, Africa and the Middle East, and obtained an injunction against the use of the Del Monte mark in those territories. He has advised numerous China-based clients on issues relating to U.S. trademark and copyright law, and recently counseled The Walt Disney Company in connection with its acquisition of Lucasfilm Ltd.

As part of his intellectual property practice, Mr. Dreyer advises and represents clients in the areas of false advertising, advertising clearance and deceptive trade practice claims. He successfully defended SiriusXM in two separate putative class action lawsuits challenging the satellite radio provider’s subscription practices. He represented INTA in a Supreme Court amicus submission in an appeal involving the proper test for standing to bring Lanham Act false advertising claims. He obtained a favorable jury verdict on behalf of Fresh Del Monte in an S.D.N.Y. lawsuit involving claims of false advertising and breach of a license agreement, securing a finding of willful false advertising, and the issuance of permanent injunctive relief.

Sports Litigation and Related Matters:

Mr. Dreyer has extensive experience counseling clients on a wide range of sports matters. He is representing the NCAA, NBA, NHL, NFL and MLB in a lawsuit brought against New Jersey Gov. Chris Christie to prevent New Jersey’s authorization and licensing of gambling on athletic events. He is representing golfer Rory McIlroy in a lawsuit brought against him by Oakley, a former sponsor, over an endorsement agreement Mr. McIlroy entered into with Nike. Mr. Dreyer also is representing the PGA TOUR in a lawsuit brought by golfer Vijay Singh relating to discipline imposed against Mr. Singh under the TOUR’s anti-doping program. Mr. Dreyer has litigated numerous disputes on behalf of the NBA and its member teams. He represented the NBA in litigation relating to the league’s lockout of its players following expiration of the NBA’s collective bargaining agreement with its players. He has litigated player discipline and salary disputes on behalf of the NBA, the NHL and teams in both leagues. He has counseled both the NBA and the NHL in connection with disability insurance coverage matters. Mr. Dreyer also has provided advice to the United States Tennis Association in connection with the United States Open and United States Open Series tennis tournaments. He currently is the chair of the New York City Bar Association’s Committee on Sports Law.

Mr. Dreyer is a member of the Skadden group recognized by The National Law Journal as one of the country’s leading IP practices in its 2013 “IP Hot List.” He is an adjunct professor of law at Fordham University Law School, where he teaches Advanced Trademark Law, a course focusing on developments in the areas of trademark law and Lanham Act false advertising claims. Mr. Dreyer also is an adjunct professor of law at Cardozo Law School, where he teaches Sports and the Law.

Recent Speaking Engagements:

  • Moderator, “IP Face Off: Athletes, Sponsors and the Right of Publicity,” 2013 Fordham Sports Law Symposium;
  • Moderator, “Careers in Sports,” 2013 Cardozo Sports Law Symposium;
  • Program Chair and Moderator, “Licensing, Naming Rights and Sponsorship Agreements in the Sports and Entertainment Industry,” New York City Bar;
  • Moderator, “Collective Bargaining Agreements in Sports,” 15th Annual Fordham Sports Law Symposium; and
  • Panelist, “Can They Do That to My Client? Issues Raised by League Imposed Penalties for Off-Field Conduct,” Annual Conference, Sports Lawyers Association.

Clerkships and Professorships:

Law Clerk, Hon. Reena Raggi:

  • U.S. Court of Appeals for the Second Circuit (2002-2003)
  • U.S. District Court for the Eastern District of New York (1998-1999)

    Adjunct Professor, Fordham Law School (Advanced Trademark Law)
    Adjunct Professor, Cardozo School of Law (Sports and the Law)

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