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Andy Sernovitz

Andy Sernovitz

Chicago, IL, USA

Andy Sernovitz, a ten-year veteran of the interactive marketing business, is founder and CEO of GasPedal, which helps traditional companies use the Internet to increase profitability.  He was also a Visiting Scholar at the Wharton School of Business, where he taught Internet Entrepreneurship, and he is Founder and President Emeritus of the Association for Interactive Marketing (AIM).  GasPedal is strategy consulting firm that provides email marketing best practices advice, including deep expertise in how to deal with spam-related issues.  Clients include American Lawyer Media, TiVo, AIG, Polo, ClearChannel, and Kimberly-Clark.  He holds degrees in Marketing from the Wharton School of Business and in Political Science from the University of Pennsylvania.


In 1993, he began pulling the Internet industry together under AIM, which grew to represent more Internet companies than any other organization. As the de facto Washington representative for the Internet industry, Andy was involved in the formative policy debates surrounding privacy, spam, and other key Internet issues.  In 1999 he sold AIM to the Direct Marketing Association, where he led efforts to help traditional marketers effectively use new technologies. 


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