FacultyFaculty/Author Profile
Andrea E. Friedman

Andrea E. Friedman

Friedman Law Group, Ltd.

Chicago, IL, USA


Andrea E. Friedman

Andrea E. Friedman’s principal practice is marketing law. Her expertise covers advertising, product claim substantiation, public relations, trade practice, sweepstakes and promotions in traditional, digital and "new" media as well as event, sponsorship and other entertainment marketing matters. Her practice areas encompass the marketing-related aspects of "green" marketing, privacy, publicity, trademark and copyright law as well as such marketing practices as deceptive pricing, packaging and labeling, warranties as well as the structure and documentation of home services and other brand licensing programs for products and services. She counsels clients with respect to the state laws governing popular marketing devices including gift cards, reward programs and rebates.

In addition, Ms. Friedman drafts and negotiates relevant contracts for a variety of advertising and marketing arrangements, including client-agency agreements, celebrity talent deals, sponsorship and co-promotion agreements, media agreements, and licensing agreements.

Ms. Friedman represents companies in disputes and regulatory matters involving advertising and marketing issues, including the broadcast networks, the National Advertising Division of the Council of Better Business Bureaus (NAD) and trademark matters before the U.S. Patent and Trademark Office. She has served on trial teams in U.S. Federal and state court litigation on various matters of marketing and trademark law.

Ms. Friedman is recognized as a leading lawyer in the fields of Advertising and Media Law, Arts Entertainment and Sports Law, and Intellectual Property Law.

Past Experience

Ms. Friedman was a founding partner of the Chicago office of Hall Dickler Kent Goldstein & Wood, a partner at Schiff Hardin and the Associate General Counsel for Marketing Practices at Sears, Roebuck and Co. She began her advertising law career with True North Communications as counsel for its U.S. advertising, media, and promotions agencies. Immediately prior to establishing Friedman Law Group, Ms. Friedman’s practice was affiliated with the intellectual property and advertising boutique firm of Neal & McDevitt. Prior to specializing in advertising law, Ms. Friedman spent eight years practicing business law at Schiff Hardin.

Education

JD - University of Chicago (1985)

BS - University of Illinois (1979)

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