FacultyFaculty/Author Profile

Amie Peele Carter

Faegre Baker Daniels

Indianapolis, IN, USA

Amie Peele Carter is an intellectual property and sports lawyer. Her passion is to help clients create, protect and leverage value. She helps her clients succeed by:

  • Identifying and protecting their intangible assets, including their brands, trademarks, software, web content, trade secrets, creative works and new technologies
  • Leveraging the value of tIhese assets through brand activation, licensing deals, sponsorships, promotions, and the appropriate use of social media and other marketing channels
  • Monitoring the marketplace for potential infringement of client-owned IP
  • Enforcing client's rights in these assets through pre-litigation dispute resolution, TTAB proceedings, and litigation in state and federal courts.

Amie's client base includes Fortune 100 and 500 companies, mid-sized and small companies, entrepreneurs, sports organizations and athletes, marketing agencies, TV personalities, artists, authors, musicians, and publishers.

Intellectual Property Expertise

  • Trademark clearance and opinions
  • Trademark and copyright registrations; portfolio management
  • Licensing & IP transfer agreement
  • Due diligence
  • Monitoring and enforcement
  • Infringement analysis
  • Pre-litigation dispute resolution
  • Litigation at the trademark trial appeal board and federal court
  • 3-D printing: rights analysis and licensing
  • Intellectual property audits
  • Counseling on effectively leveraging intangible assets

Professional Organizations

  • Indianapolis Bar Association — Intellectual Property Section
  • IIndiana State Bar Association — Intellectual Property Section
  • American Intellectual Property Law Association — Board of Directors, 2012-15; Long-Range & Strategic Planning Committee, 2013-present; Nominating Committee, 2011; Sports & Entertainment Law Subcommittee (Chair, 2010- present); Trademark Committee (Chair, 2010-11; Vice Chair, 2009-10); IT Task Force, 2008-10; IP Law Associations Committee, 2009-present; Mentoring Committee (Vice Chair, 2007-08)
  • International Trademark Association

Services & Industries

  • Intellectual Property
    ? -Technology & Licensing Transactions
    ? -Trademark, Copyright, Advertising & Media (T-CAM)
  • Social Media


Emory University School of Law J.D. (1996)
Millsaps College, B.A., magna cum laude (1992)

Bar Admissions


Court Admissions

U.S. District Court for the Northern District of Indiana
U.S. District Court for the Southern District of Indiana
U.S. Supreme Court


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