Course Handbook  Course Handbook

Advertising Law Institute 2018

Publication Date: September 2018 Number of Volumes: 1
ISBN Number: 9781402432187 Page Count: 780 pages

From:

Download: Table of Contents    Index

Table of Contents
Chapter 1: Varieties of Advertising Claims and How to Substantiate Them (Substantive Outline) Jordan M. Heinz ~ Kirkland & Ellis LLP
Chapter 2: Digital Video Impression Measurement Guidelines (Version 1.1. Final Draft) (June 2018) Holly A. Grochmal ~ Division General Counsel- Sales and Commercial Transactions, Pandora Media, Inc.
Chapter 3: Lessons in Disclosures on Packaging and Labeling Sheila A. Millar ~ Keller & Heckman LLP
Chapter 4: Potential Perils of Not Paying SAG Pension & Health?, Advertising Law Updates, Frankfurt Kurnit Klein & Selz PC (May 9, 2018) Brian G. Murphy ~ Frankfurt Kurnit Klein & Selz PC
Chapter 5: Selected Provisions from the 2016 SAG-AFTRA Commercials Contract Brian G. Murphy ~ Frankfurt Kurnit Klein & Selz PC
Chapter 6: The SAG-AFTRA Commercials Contract (PowerPoint slides) Brian G. Murphy ~ Frankfurt Kurnit Klein & Selz PC
Chapter 7: Federal Trade Commission, “CAN-SPAM Act: A Compliance Guide for Business” (September 2009) https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 8: Federal Trade Commission, Press Release, FTC: “Defendants Settle Allegations They Deceived Consumers Through Get-Rich-Quick Scheme” (June 14, 2018) Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 9: Lesley Fair, Federal Trade Commission, “Decoding Mobile Money Code’s Deceptive Earnings Claims and CAN-SPAM Violations” (June 14, 2018) https://www.ftc.gov/news-events/blogs/businessblog/2018/06/decoding-mobile-money-codes-deceptiveearnings-claims-can Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 10: D.C. Circuit Rules on FCC’s 2015 TCPA Omnibus Order: A Mixed Bag (March 21, 2018) Marc S. Roth ~ Davis Wright Tremaine LLP
Ronald G. London ~ Davis Wright Tremaine LLP
Chapter 11: ACA International, et al. v. Federal Communications Commission, No. 15-1211 (D.C. Cir. Mar. 16, 2018) Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 12: Davis Wright Tremaine LLP, “California Consumer Privacy Act: A Rapid Q&A” (June 29, 2018) Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 13: Ronald G. London and John D. Seiver, Davis Wright Tremaine LLP, “Canada Adopts Final Regulations, Announces Expansive Anti-Spam Law Will Start Taking Effect July 1, 2014” (December 18, 2013) Marc S. Roth ~ Davis Wright Tremaine LLP
Chapter 14: Davis & Gilbert LLP, “Inline Links to Unlicensed Third-Party Content Now May Be Copyright Infringement,” Trends in Marketing Communications Law (5th Edition) Ashima A. Dayal ~ Davis & Gilbert LLP
Chapter 15: Opinion & Order, Goldman v. Breitbart News Network, LLC, Case No. 1:17-cv-3144 (KBF) (S.D.N.Y. Feb. 15, 2018) Ashima A. Dayal ~ Davis & Gilbert LLP
Chapter 16: DataGuidance, “USA—Behavioural Advertising” (July 2018) Liisa M. Thomas ~ Sheppard Mullin Richter & Hampton LLP
Chapter 17: Federal Trade Commission, “The FTC’s Endorsement Guides: What People Are Asking” (September 2017) Robert H. Newman ~ Loeb & Loeb LLP
Chapter 18: Federal Trade Commission, Sample Endorsement Letter Robert H. Newman ~ Loeb & Loeb LLP
Chapter 19: FTC Staff Report, An Exploration of Consumers’ Advertising Recognition in the Contexts of Search Engines and Native Advertising (December 2017) Robert H. Newman ~ Loeb & Loeb LLP
Chapter 20: Federal Trade Commission, “Native Advertising: A Guide for Businesses” (December 2015) Robert H. Newman ~ Loeb & Loeb LLP
Chapter 21: Murphy v. National Collegiate Athletic Assn., No. 16-476 (U.S. May 14, 2018) Brendan Healey ~ Mandell Menkes LLC
Chapter 22: Digital Incentives, Pricing and Data in the Advertising Space (Substantive Outline) Nerissa Coyle McGinn ~ Loeb & Loeb LLP
Chapter 23: Complaint, The November Team, Inc. v. New York Joint Commission on Public Ethics and Exhibit A: State of New York Joint Commission on Public Ethics Advisory Opinion No. 16-01, Reporting obligations under the Lobbying Act for a party who is compensated for consulting services in connection with lobbying activity Jason W. Gordon ~ Reed Smith LLP
Index

This Course Handbook was compiled for the program, Advertising Law Institute 2018.

PLI’s nationally acclaimed course handbooks represent the definitive thinking of the nation’s finest legal minds on timely topics and are considered the standard reference in the field. This course handbook is prepared specifically for the program and stands alone as a permanent reference.

Chairperson(s)
Holly A. Grochmal, Pandora Media, Inc.
Robert H. Newman, Loeb & Loeb LLP
Liisa M. Thomas, Sheppard Mullin Richter & Hampton LLP
Related Items

Live Programs  Live Programs

Advertising Law Institute 2019 (San Francisco, CA) Oct. 17 - 18, 2019
Advertising Law Institute 2019 (Chicago, IL) Sep. 12 - 13, 2019

Handbook  Course Handbook Archive

Advertising Law Institute 2019  
Advertising Law Institute 2018 Holly A. Grochmal, Pandora Media, Inc.
Liisa M. Thomas, Sheppard Mullin Richter & Hampton LLP
Robert H. Newman, Loeb & Loeb LLP
 
Share
Email
Related Seminars

Fifth Annual Form 10-K Tune-Up

Jan. 22, 2019

From the Convenience of Your Office or Home


  • FOLLOW PLI:
  • twitter
  • LinkedIn
  • YouTube
  • RSS

All Contents Copyright © 1996-2019 Practising Law Institute. Continuing Legal Education since 1933.

© 2019 PLI PRACTISING LAW INSTITUTE. All rights reserved. The PLI logo is a service mark of PLI.